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Wednesday, May 17, 2006

DKNY Jeans Presents Blender Magazine's 5th Anniversary Bash

DKNY Jeans Presents Blender Magazine's 5th Anniversary Bash

Music's Hottest Read Throws the Ultimate Birthday Party with Live Performances by Ghostface Killah, Art Brut & The MisShapes

NEW YORK, May 17 /PRNewswire/ -- On May 23rd, Blender magazine, in partnership with DKNY Jeans, will celebrate its milestone fifth anniversary issue with a Birthday Blowout at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patron Tequila, will feature live performances from legendary rapper Ghostface Killah, London's indie-rock sensation Art Brut and a DJ set from New York's hipster elite, The MisShapes.

Live music and great denim go hand in hand, so who better to co-present Blender's Birthday Blowout event than DKNY Jeans. The DKNY Jeans brand has become a favorite in the music industry due to its support of artists both established and upcoming. VIP guests in attendance at Blender's 5th Anniversary event will be treated to a night of DKNY Jeans' sponsored music and magic under the Manhattan sky. Industry insiders will also catch a look at the new Ford Mustang Shelby GT 500 (parked on the red carpet and indulge in free-flowing Patron cocktails and an assortment of birthday-party staples: cake, ice cream, party favors!

Inside Studio 450, guests will feel as if they've stepped into the pages of Blender, with larger-than-life image galleries highlighting the outlandish personalities and stories that have graced the magazine over the last 5 years. The venue's roof deck, overlooking Manhattan's Hudson River, will feature luxuriously detailed cabanas where guests can lounge, relax and enjoy the music and the spring weather.

"In five years, we've seen the music landscape morph in unforeseeable ways," says Blender editor in chief Craig Marks. "It's that very unpredictability of popular music -- the constant sonic innovations, the obliteration of the old business model, the daily changes in Britney's diet -- that's made it so exciting to cover, and that has made Blender the preeminent music magazine of the 21st century."

Blender Magazine has become the "go to" magazine in the world of music and pop culture with its irreverent features, compelling and controversial lists and exclusive cover profiles of the world's top music stars. Blender's "Don't be Boring" philosophy has earned praise in the Washington Post and Chicago Tribune, which hailed Blender as the #1 magazine in America.

Donna Karan International is one of the world's leading fashion design houses. It designs, markets, and distributes collections of women's and men's apparel, sportswear, accessories and shoes under the Donna Karan Collection and DKNY brand names. The Company has selectively granted licenses for the manufacture and distribution of beauty and beauty related products, jeanswear, activewear, men's furnishings, hosiery, intimate apparel, coats, children's apparel and home. Since November 2001, Donna Karan International has been part of LVMH Moet Hennessy Louis Vuitton, the world's leading luxury goods group.

Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America -- Maxim (2.5 million rate base) and Stuff (1.3 million rate base) -- along with general interest music magazine Blender (725,000 rate base, Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a compilation of the week's most important domestic and international news (Advertising Age's A-List). Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.

Source: Blender magazine

CONTACT: Media Inquiries, Stacey Wechsler of Hired Gun Publicity &
Consulting, +1-917-913-5744, Stacey@hiredgunpublicity.com, for Blender
magazine

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