Voupon iTV(TM) Launched at NCTA-The National Show 2006

Voupon iTV(TM) Launched at NCTA-The National Show 2006

Voupon(R) iTV - Delivering Coupons to TV

ATLANTA, April 7 /PRNewswire/ -- DRM Labs has developed Voupon iTV, which delivers coupons to TV sets. While the consumer is watching an interactive commercial, Voupon iTV virtually attaches that Voupon to the consumer's registered credit card, organizes the Voupon offer into DRM Labs' patented Web-based CyberDrawer(R) organizer, and even redeems the Voupon when the credit card purchase is made at the advertiser's retail location.

"We see iTV as the next frontier in direct response," said Jeff Mankoff, President of DRM Labs, Inc., the innovators behind Voupon iTV. "By using the ubiquitous credit card, Voupon iTV eliminates postage and printing fulfillment costs. But more importantly, because Voupon iTV redemption is tied directly to the credit card, advertisers now can track their TV ad ROI, even if that purchase is made at a brick and mortar."

Here's how it works: An interactive TV supported commercial offers a percent or dollar off discount Voupon for the advertised product at a named retailer. The consumer accepts the Voupon simply by pressing a button on the TV remote control. The Voupon is now virtually attached to the consumer's registered credit card, and if no credit card information is on file, it is entered at this time.

When the consumer is ready to redeem the Voupon, he simply visits the retailer and purchases the item as normal, using the registered debit or credit card. The Voupon is automatically redeemed, and the discount is credited to the cardholder's account. It's that easy.

According to Mankoff, "Voupon iTV can be implemented and delivered to millions of iTV viewers today without the retailer incurring any hardware or software cost to process Voupon(R) offers."

DRM Labs is a direct response firm that is committed to being a thought leader in the marketing and promotions industry. With expertise in the electronic delivery, organization, and redemption of paperless promotional offers, DRM Labs is bringing to market the Voupon(R) Solution, which will finally take iTV to the next level and maybe even beyond.

Voupon is a registered trademark; Voupon iTV and the DRM Labs logo are trademarks of DRM Labs Inc.

Source: DRM Labs, Inc.

CONTACT: Jeff Mankoff of DRM Labs, Inc., +1-214-891-1800

Web site: http://www.drmlabs.com/
http://www.thenationalshow.com/

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