Sun Media Investment Holdings Limited and LUXE.TV Partner to Set Up an International Interactive Marketing Platform And Distribute LUXE.TV Content in China

Sun Media Investment Holdings Limited and LUXE.TV Partner to Set Up an International Interactive Marketing Platform And Distribute LUXE.TV Content in China

BEIJING, April 21 /Xinhua-PRNewswire/ -- Chinese company Sun Media Investment Holdings Limited (''Sun Media'') and European company LUXE.TV announced a partnership today to create an interactive platform that will enable viewers to purchase luxury goods directly over the internet. The joint venture, provisionally called ''LUXE.TV Interactive'' will capitalize on the interactive technology developed by Sun Media and the access to LUXE.TV concept and program library to develop the first IPTV shopping channel of luxury goods in China. This IPTV channel is expected to be launched in the Chinese market in the latter half of 2006, with the objective to extend thereafter the business model globally. The joint-venture will also distribute LUXE.TV programs to broadcasters and other media companies in China.

Bruno WU, Chairman of Sun Media, said, ''The Chinese market is ready for the Luxe TV concept. In the course of the next 10 years, China is expected to be the world-largest market for luxury goods. At the same time, we anticipate exponential growth in broadband internet usage. Today, more than 30 million households already have access to broadband internet connectivity''

Jean STOCK, Chairman & CEO of LUXE.TV said, ''The IPTV technological know-how combined with in-depth expertise of the Chinese market make Sun Media Investment Limited the perfect partner to test the direct selling of luxury goods over the internet.''

Jean-Baptiste STOCK, General Manager of LUXE.TV said, "We are very excited about our partnership with Sun Media Investment Limited. Our common venture will bring LUXE.TV content to Chinese viewers and, at the same time, offer small to mid size luxury brands an opportunity to enter the fast-growing Chinese market.''

Sun Media Investment Holdings, Limited is one of China's largest investment group focusing on growth opportunities in media and interactive marketing. Sun works to add value by creating and sustaining branded content platforms, which it can leverage across many different media. ( http://chinasunmedia.com/aboutus.htm )

LUXE.TV is the first international TV network dedicated exclusively to the luxury world. LUXE.TV is a disruptive concept in digital television: shot exclusively in High Definition, it will provide high-end coverage of the diversity of the world of luxury and will be broadcast in several language both in Standard Definition and High Definition from Luxembourg by satellite throughout Europe as well as on the Internet. LUXE.TV will be available in the course of 2006. ( http://www.luxe.tv/ )

For more information, please contact:

Matt Burr,
Director of Communications,
Sun Media Investment Holdings
Tel: +86-10-8447-7888
Email: matt.burr@chinasunmedia.com

Anne-Sophie ALBERT,
Brand Development Manager,
LUXE.TV
Tel: +352-061-589-388
Email: asa@luxe.tv

Source: Sun Media Investment Holdings Limited

CONTACT: Matt Burr, Director of Communications of Sun Media Investment
Holdings, +86-10-8447-7888, or matt.burr@chinasunmedia.com; Anne-Sophie ALBERT,
Brand Development Manager of LUXE.TV, +352-061-589-388, or asa@luxe.tv

Web Site: http://www.luxe.tv/

-------
Profile: intent