Samsung Fresh Films Empowers Youth Through Innovative Technology

Samsung Fresh Films Empowers Youth Through Innovative Technology

Filmmaking Program Allows Teens to Envision the World as Their Movie Set

CHICAGO and DALLAS, April 12 /PRNewswire/ -- Samsung Telecommunications America (Samsung) and Fresh Films (Fresh Films) today announced Samsung's sponsorship of a multi-tiered teen filmmaking program entitled "Samsung Fresh Films," which is designed to empower teens to unleash their creative expression. As the only national teen filmmaking program in the U.S., the Samsung Fresh Films program connects 14 to 19 year-olds with film producers and the latest filmmaking and mobile technologies, teaching them how to scout locations, cast, direct, shoot and edit their own 10-minute films. In mid-July 2006, the completed films will be showcased on http://www.fresh-films.com/ where viewers can vote for the 2006 Freshest Teen Filmmakers.

Teen "film crews," selected from a national call for entries, will use Samsung's latest mobile phones to enhance and accelerate film production. In a whirlwind seven days over summer break, filmmakers will use Samsung's high-resolution camera/camcorder phones to scout locations. Teen directors will communicate with field teams via mobile e-mail, text messaging and walkie-talkie-enabled mobile phones. The short films and the behind-the-scenes documentaries will showcase Samsung's MP3 and ultra-slim multimedia phones as integral accessories and props.

"Creativity and innovation are the cornerstones of Samsung and the Samsung Fresh Films program," said Peter Skarzynski, senior vice president, Samsung. "By developing marketing programs and advanced technologies that foster creativity, Samsung is investing in tomorrow's leadership and encouraging teens to envision their future, here and now."

Between April and September, Samsung and Fresh Films will make numerous announcements regarding a complementary music program, regional and national premiere events, view, vote and win sweepstakes, in-cinema activities, and online mobile content, including downloadable movie trailers and ringtones. For more information on the Samsung Fresh Films program, the recent call for entries and participating markets, please visit http://www.fresh-films.com/.

About Samsung Fresh Films

For more information about the Samsung Fresh Films program or to see 2005 films, visit http://www.fresh-films.com/. Fresh Films has been working with budding filmmakers since 2000. In addition to its programs with teens, Fresh Films works with clients to create custom emerging media marketing programs.

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, markets and distributes wireless handsets and telecommunications products throughout North America. For more information, see STA's website at http://www.samsungusa.com/wireless.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit http://www.samsung.com/.

For more information, contact:
Amy Doyle Ann Jane Cox
Fuse for Samsung Fresh Films Publicis for Samsung
802.383.1414 972.628.7743
adoyle@fusemarketing.comannjane.cox@publicis-usa.com

Source: Samsung Fresh Films

CONTACT: Amy Doyle of Fuse, +1-802-383-1414, adoyle@fusemarketing.com;
or Ann Jane Cox of Publicis, +1-972-628-7743, annjane.cox@publicis-usa.com,
both for Samsung Electronics Co., Ltd.

Web site: http://www.fresh-films.com/
http://www.samsung.com/

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