Nickelodeon Ups Dominique Crosby to Senior Vice President Strategy and Business Development, Nickelodeon and MTVN Kids & Family Group

Nickelodeon Ups Dominique Crosby to Senior Vice President Strategy and Business Development, Nickelodeon and MTVN Kids & Family Group

NEW YORK, April 19 /PRNewswire/ -- Nickelodeon has named Dominique Crosby to Senior Vice President, Strategy and Business Development, Nickelodeon and MTVN Kids & Family Group. The announcement was made today by Sarah Kirshbaum Levy, Executive Vice President, Strategy and Business Operations, to whom Ms. Crosby will continue to report.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060419/NYW099 )

"With her gift for strategic thinking and process organization, Dominique has been a major contributor to the growth of our business," commented Kirshbaum Levy. "She's a talented executive whose proven leadership will insure greater coordinated strategic thinking across lines of business and that all of our strategy and business development activities get value added input and oversight."

In her new role as Senior Vice President, Strategy and Business Development, Ms. Crosby will oversee all Strategy and Business Development at Nickelodeon and MTVN Kids and Family Group and will be responsible for identifying, analyzing and recommending new business opportunities, as well as providing long-term strategic analysis and vision for existing lines of business.

Ms. Crosby joined Nickelodeon's Business Development team in 2001 as Director Strategy and Business Development and was named Vice President in 2002. She has spearheaded the strategy work for Spike TV's repositioning, Nickelodeon's long range plan and Nick's digital television networks' positioning and expansion. She was also a key player in vital projects including Nickelodeon's acquisition of the online site Neopets and MTV Networks' foray into Video-on-Demand.

Prior to joining Viacom, Ms. Crosby was an Associate in J.P. Morgan's Venture Capital and Private Equity group focusing on the telecommunications, technology and media industries, and also worked in the Mergers and Acquisitions and Debt Capital Markets departments. Ms. Crosby graduated cum laude with a BSE degree in Engineering from Princeton University in 1994 and earned an MBA from Harvard Business School in 1999.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060419/NYW099
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Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, Thamar Romero, +1-212-846-7491

Web site: http://www.nick.com/

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