BTi Enters into Three-Year Contract with Belo to Standardize Automation of Information Graphics

BTi Enters into Three-Year Contract with Belo to Standardize Automation of Information Graphics

BTi Attendant Solutions to be Deployed Group-wide

FRANKLIN, Tenn., April 13 /PRNewswire/ -- BTi, a leading provider of automated broadcast graphics applications, announced today that Belo Corp., has elected to continue using BTi Attendant Solutions to automate data collection and on air delivery of informative broadcast graphics at its 19 television stations throughout the U.S. The three year agreement will help Belo efficiently deliver a sophisticated, standardized graphics look that is consistent and competitive across all of its markets.

"Graphics are a critical element in delivering the complete package of branding, news and entertainment program that defines Belo stations to our audiences and our advertising customers," said Reed Wilson, Technology Manager, Broadcast Media at Belo Corp. "We have already had good success using BTi Attendant Solutions at some of our stations; deploying it group-wide will enable us to best manage the look of our information graphics and ensure that our high standards are continuously met by all of our stations."

BTi Attendant Solutions automatically collect, manage and deliver real-time data to air from virtually any data source. Attendant Solutions expand the capability of graphics hardware such as character generators by turning a constant stream of user-selected raw data into real-time, formatted data that it is ready for instant playout to air as part of a sophisticated on-air graphics look. BTi Attendant Solutions support station branding, news, emergency alerts, sports and other critical station deliverables.

About Belo:

Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com/ .

Since 1994, BTi has been focused on helping broadcasters find effective, efficient ways of acquiring data and delivering it on-air as part of a complete graphics package. More than one hundred stations in many of the top DMAs in the United States rely on BTi to streamline the on air graphics operations for News, Sports, School Closings, Elections, EAS, Amber Alert, Branding & Promotions, as well as Public, Education, Government. For more information visit http://www.bti.tv/ or call (615) 591-1900.

Source: BTi

CONTACT: Evan Sirof of Marcomm-on-Call, Inc. for BTi, Media Relations,
+1-845-255-1909, evan@marcomm-on-call.com

Web site: http://www.bti.tv/
http://www.belo.com/

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