Spike TV Launches Rebranding Campaign

Spike TV Launches Rebranding Campaign

New Logo and Tagline Get More Action to Debut in May

NEW YORK, March 22 /PRNewswire/ -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE: VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Spike TV

CONTACT: Tony Fox, +1-212-767-8746, tony.fox@mtvstaff.com, or Bobby
Amirshahi, +1-310-407-4727, bobby.amirshahi@mtvstaff.com, or Debra Fazio,
+1-212-767-8649, debra.fazio@mtvstaff.com, all of Spike TV

Web site: http://www.spiketv.com/

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