MSIA Hosts Commercial Contest Awards at Michigan Ski & Ride Film Festival

MSIA Hosts Commercial Contest Awards at Michigan Ski & Ride Film Festival

CLARKSTON, Mich., March 7 /PRNewswire/ -- Videos from the top 10 finalists in the Michigan Ski & Ride Video Contest will be shown Saturday, March 11, 2006 at 7:00 p.m. at Crystal Mountain Resort in Thompsonville, Michigan. At that time, winners will be announced.

"This is the first annual Michigan Ski & Ride Video Contest, and we're challenging high school and college students to create a 30-second 'commercial' that shows the best of Michigan skiing and snowboarding, from their perspective," said Steve Kershner, chairman of the Michigan Snowsports Industries Association (MSIA), the organization that developed the contest.

The first place winner will attend and assist with a one-day video shoot -- location to be determined within North America -- with Matchstick Productions. Round trip travel, transportation and lodging are included. In addition the winner will receive four White Gold Cards for next season, which allow the holders to ski one time at each of the 23 participating ski areas.

In addition, all participants and competitors will be able to vote for the "Riders' Choice Award," with prizes to be announced.

"We were very impressed with the creativity, technology and skill that went into the production of these commercials," said Mickey MacWilliams, MSIA Executive Director.

The viewing and award ceremony is part of a free event held at Crystal Mountain on Saturday night at 7:00 p.m. in the Northwest Territories (inside the Crystal Center). The viewing is open to the public and MSIA encourages anyone who is interested in skiing, riding, or video production to attend. For more information, call MSIA at (248) 620-4448.

Source: Michigan Snowsports Industries Association

CONTACT: Mickey MacWilliams, MSIA Executive Director, +1-248-620-4448,
or cell phone: +1-248-330-5558

Web site: http://www.goskimichigan.com/

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