American Idol Performances Coming to a Living Room Near You!

American Idol Performances Coming to a Living Room Near You!

Screenlife, LLC, Rolls Out the Red Carpet for Its Newest DVD Game

SEATTLE, March 22 /PRNewswire/ -- Screenlife, LLC, pioneer of the booming DVD game industry and creator of blockbuster Scene It?(R) The DVD Game(TM), now offers music fans and wannabe pop stars the chance to relive the past four drama-filled seasons of America's hottest TV show with the launch of the American Idol-All Star Challenge DVD Game in partnership with FremantleMedia Licensing Worldwide, Americas, licensor of American Idol. For those who can't get enough of American Idol, the timing couldn't be better -- the game hits store shelves just as the show's fifth season of finalists battle it out for the victory.

"Whether or not you're a fan of the show, the American Idol All-Star Challenge is a fun party game for all ages," said Screenlife founder and CEO Dave Long. "It brings a pop culture phenomenon to your living room and transforms it into a highly interactive, entertaining experience."

David Luner, Vice President, Licensing, FremantleMedia Licensing Worldwide, Americas added, "Screenlife revolutionized the way America plays games by introducing the interactive home DVD game in 2002, the same year American Idol changed the face of prime time television. American Idol is a perfect fit for Screenlife and their successful line of games and the American Idol-All Star Challenge DVD Game is a fantastic way for fans of the show to immerse themselves in the fun and competition of American Idol."

The one-of-a-kind DVD game features real show clips, questions and performance challenges that send players touring around the game board from Auditions to Hollywood to the Finals in a quest for stardom. Along the way, players step into the spotlight as their American Idol knowledge is put to the test with questions like "What group sang 'Sweet Home Alabama' with Bo Bice in Season 4?" and "What was Carrie Underwood's audition city?"

Ambitious contestants also have the chance to score bonus Performance Stars with the judges by accepting performance challenges that dare them to Belt It Out karaoke-style or Break It Down with their most impressive dance moves. The game is even equipped with a special echo-chamber microphone that amplifies voices, simulating an authentic stage performance. But be forewarned, players often find themselves at the mercy of Simon, Paula and Randy, whose on-screen reactions determine whether a player will win or lose performance stars, or ultimately face a heartbreaking elimination.

Designed for players ages eight and up, and up to four players or teams, the American Idol-All Star Challenge is perfect for a family game night or a raucous evening among friends, no matter how large or small the gathering.

The American Idol-All Star Challenge DVD Game is now available for purchase at mass and specialty retailers across the country, and online at screenlifegames.com. It's one of 14 new titles joining the ranks of Screenlife games this year, such as Scene It? Movie Edition, the top-selling DVD game title of all time, and Scene It? TV edition, named 2005 Game of the Year by the Toy Industry Association.

NEW FOR 2006 Age Range MSRP Availability
Scene It? Friends Edition* Adult $39.99 Now
American Idol-All
Star Challenge DVD Game 8-Adult $34.95 Now
DVD Blast! 13-Adult $15.99 Fall
Banzai 16-Adult $29.99 Fall
Disney Princess Dream Journey 4-Adult TBD Fall
Scene It? Nickelodeon 8-Adult $39.99 Fall
Scene It? Deluxe Marvel Edition
13-Adult $49.95 Fall
Scene It? Deluxe James Bond Edition 13-Adult $49.95 Fall
Scene It? Comedy Super Game Pack 13-Adult $19.99 Fall
Scene It? NFL Super Game Pack 13-Adult $19.99 Fall
Scene It? Disney Super Game Pack 6-Adult $19.99 Fall
Scene It? The OC Super Game Pack Adult $19.99 Fall
Scene It? Movie Edition Travel Game 13-Adult $19.99 Fall

*Deluxe game edition with bonus DVD, collectible tokens and tin case is also available.

About Screenlife, LLC

Screenlife, LLC is the creator and world's leading manufacturer of DVD games. Screenlife products are powered by Optreve DVD Enhancement Technology. Screenlife's Scene It? branded games are available in five languages across 14 countries, and in more than 40,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It? or other Screenlife games, visit www.screenlifegames.com or call 866-DVD-GAME.

About FremantleMedia Licensing Worldwide, Americas

FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the licensing arm of FremantleMedia for North and South America. FremantleMedia one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW, Americas exploits FremantleMedia's many strong brands, including the award winning, American Idol, the world's longest running gameshow The Price Is Right, the ever-popular Family Feud, and other classic gameshows, across multiple off- screen platforms including merchandising campaigns, live events, sponsorship, interactive and wireless support, home entertainment and music publishing. FLW, Americas is also responsible for additional business diversification initiatives including "Thumbdance," a pioneering wireless channel delivering original made-for-mobile video content on demand.

FLW, Americas is part of FremantleMedia North America (FMNA). FMNA is on the leading edge of global broadcast production, developing some of television's most innovative and watched new programming. Based in Santa Monica and with offices in New York, FMNA has produced such genre-bending shows as the musical/reality phenomenon American Idol. In 2005, FremantleMedia programs garnered 16 Emmy nominations, including six for American Idol. Other credits include The Price Is Right (CBS), the longest-running gameshow in television history, the daily syndicated gameshow Family Feud, the hotly debated reality series The Swan (Fox), the breakout hit lifestyle show How Clean Is Your House? (Lifetime), Distraction (Comedy Central), Property Ladder (TLC) and the upcoming American Inventor (ABC) and The Gameshow Marathon (CBS).

FremantleMedia is the production arm of the RTL Group, Europe's largest television and radio broadcast company. With interests in 34 television channels and 30 radio stations in 10 countries, RTL Group is a division of leading integrated media and entertainment company Bertelsmann AG. For further information, visit www.fremantlemedia.com.

About American Idol

Fourteen-time Emmy-nominated AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment, Ltd.; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About 19 Entertainment

19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ:CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of AMERICAN IDOL in the United States, Pop Idol in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.

Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager, breaking a record set by the Beatles manager Brian Epstein in the 1960s when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.

19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.

Source: Screenlife, LLC

CONTACT: Chris Porter of Publicis Dialog, +1-206-270-4655, or
chris.porter@publicis-usa.com, for Screenlife, LLC

Web site: http://www.fremantlemedia.com/

Web site: http://www.screenlifegames.com/

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