Telstra Completes Successful Winter Olympic Program Delivery for Seven Network Using Scientific Atlanta System

Telstra Completes Successful Winter Olympic Program Delivery for Seven Network Using Scientific Atlanta System

ATLANTA, Feb. 27 /PRNewswire/ -- An extensive digital transmission system deployed by Scientific Atlanta, a Cisco company, for Telstra provided support for Seven Network's recently concluded exclusive broadcast of 2006 Winter Olympic Games coverage to Australia. Telstra deployed multiple Scientific Atlanta(R) encoders, decoders, multiplexers, and network management and control technology to deliver five feeds over redundant DS-3, 45 Mbps fiber links connecting Torino, Italy and Melbourne, Australia.

"Telstra's past experience with the reliable performance and video quality of Scientific Atlanta systems enabled us to move forward rapidly with this critical entertainment infrastructure," said Darren Wilson, director of global customer service, Telstra Global Business. "A low delay mode capability in Scientific Atlanta's encoders enabled them to meet Seven Network's stringent requirements in support of two-way traffic for real-time interviews between athletes in Torino and interviewers in Melbourne."

"As the holder of exclusive rights for Winter Olympic Games broadcasts into Australia, we conducted extensive product evaluation tests with Telstra and Scientific Atlanta that demonstrated this system would protect this valuable content and provide the entertainment experience for our viewers that we wanted to deliver," said David Watts, network telecommunications manager, Seven Network.

"We've supported Telstra with MPEG technology for many years, providing key building blocks for its domestic Digital Video Network which serves Australia's broadcasters," said David Wheeler, managing director for Australia and New Zealand, Scientific Atlanta. "Great statistically multiplexed video performance and low-delay are good examples of the innovative, real-world transmission solutions we deliver for programmers, broadcasters, service providers and network operators around the world."

About Telstra

Telstra is Australia's leading telecommunications and information services company, as well as one of the best known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 10.3 million Australian fixed line and more than 6.5 million mobile services. The company's network and systems infrastructure underpins the carriage and termination of the majority of Australia's domestic and international voice and data telephony traffic.

About Cisco Systems

Cisco Systems, Inc. (NASDAQ:CSCO) is the worldwide leader in networking for the Internet. Information on Cisco can be found at http://www.cisco.com/. For ongoing news, please go to http://newsroom.cisco.com/.

About Scientific Atlanta

Scientific Atlanta, a Cisco Company (http://www.scientificatlanta.com/), is a leading supplier of digital content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and Voice over IP (VoIP) networks, and worldwide customer service and support.

Source: Scientific-Atlanta, Inc.

CONTACT: Peggy Ballard of Scientific Atlanta, +1-770-236-7871, or fax,
+1-770-236-3088, or peggy.ballard@sciatl.com

Web site: http://www.scientificatlanta.com/
http://www.cisco.com/
http://newsroom.cisco.com/

NOTE TO EDITORS: For more information visit http://www.scientificatlanta.com. Writers and editors may access a variety of information on the company and its product, as well as downloadable images, by selecting News Center from the home page. Scientific Atlanta and the Scientific Atlanta logo are registered trademarks of Scientific-Atlanta, Inc. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

-------
Profile: intent