Expo TV Launches Breakthrough Local Advertising Program on Adelphia Cable Systems

Expo TV Launches Breakthrough Local Advertising Program on Adelphia Cable Systems

New Local Initiative Delivers On-Demand Consumer Audience to Local Advertisers

NEW YORK, Feb. 27 /PRNewswire/ -- Expo TV, in concert with Adelphia Media Services, has launched a nationwide effort to attract local advertisers to on-demand advertising by offering them exposure to Expo TV's valuable consumer audience, it was announced by Bill Hildebolt, president of Expo Communications.

The advertising initiative capitalizes on the positive results experienced from Adelphia's distribution of Expo TV's on-demand commerce platform. Expo TV was launched on a number of Adelphia systems last year, including Los Angeles and West Palm Beach, two of the Multiple System Operator's (MSO) largest clusters of subscribers. Expo TV is now available in over 4 million on-demand homes through cable distribution partners including Adelphia Communications, Charter Communications, Insight Communications and Bresnan Communications.

Expo TV's local advertising program allows cable operators to combine Expo TV's targeted consumer audience with their local on-demand platform, resulting in a greatly improved level of support to sell and deliver a sustainable local on-demand audience.

"We're pleased to announce this dynamic relationship with Adelphia Communications and its affiliated systems," said Hildebolt. "Connecting Expo TV's growing consumer audience with product information from local businesses expands our programming mission while benefiting cable operators, local advertisers and our viewers. Expo TV's commerce marketplace provides operators with a turn-key opportunity to drive local revenue to the on-demand platform in a way that makes sense to their subscribers."

"We wanted a solution that not only appealed to local advertisers, but also brought them a relevant, sustainable audience as well," said Tom Feary, vice president of marketing at Adelphia Media Services, which is the television advertising unit of Adelphia Communications. "Reaching consumers when they're shopping or doing product research is a compelling proposition for our clients. We've been pleased with the level of viewership, sales support and local advertiser interest we've generated since working with Expo TV."

Feary noted that in markets where Expo TV is launched, VOD advertising in Expo TV's environment is among the more popular types of VOD programming being watched by Adelphia subscribers. In addition, Expo TV is ranked amongst the top five most viewed free programming providers within the majority of Adelphia VOD systems.

To participate in the opportunity on Expo TV through Adelphia Media Services, local advertisers buy a bundled package of VOD inventory within Expo's consumer categories and spots promoting the VOD content. Expo provides graphical and hosted 'wrappers' to introduce the local advertisers' content to create a consistent look and feel for viewers. The local advertisers are integrated into Expo's national categories while also being featured in a special "local city" category in each market.

"This initiative with Expo shows how cable can deliver effective solutions for advertisers and customers that go beyond what's found on the Internet or in other media," said Jack Olson, senior vice president of Adelphia Media Services.

About Expo Communications

Expo Communications is the first video commerce destination built for an on-demand world. Featuring the best product demonstration and consumer information on video, the network is available in over 4 million television homes through partnerships with Adelphia Communications, Charter Communications and other multi-channel distributors, as well as on broadband at http://www.expotv.com/. Expo provides a smart, trusted environment for viewers, offers advertisers an accountable, interactive opportunity to connect with a highly targeted consumer, and provides a turn-key multi-platform commerce destination for distributors. The company was founded and managed by a team of industry leaders, and backed by an advisory board of notable programming, advertising and financial executives. More information about the company can be found online at http://www.expotv.com/.

For more information:

Expo TV: Thi Luu, 212-905-8951

PK Network: Joe Boyle, 212-888-4700 ext. 222

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Expo Communications

CONTACT: Expo TV: Thi Luu, +1-212-905-8951 or PK Network: Joe Boyle,
+1-212-888-4700 ext. 222

Web site: http://www.expotv.com/

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