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Thursday, January 05, 2006

State-of-the-Art Massage Clinic, Massage Envy(R) Creates First-of-Its-Kind Music Offering for Clients

State-of-the-Art Massage Clinic, Massage Envy(R) Creates First-of-Its-Kind Music Offering for Clients

Multi-Media Artist, James Lumb, Created Unique Ambient Music Program Exclusively for Massage Envy

GLENDALE, Calif., Jan. 5 /PRNewswire/ -- Massage Envy(R), recently opened in Glendale, California, to offer massage therapy services in a state-of-the-art massage clinic located at 333 North Brand Boulevard, between California and Lexington, has announced a new Ambient Music project created by multi-media artist James Lumb, exclusively for Massage Envy clinics in Southern California entitled "Paint the Sky With Light." Fifteen audio programs each an hour in length, create comfortable settings that encourage patients and therapists to focus on healing, the release of tension, and deep relaxation.

Helen McDonagh and Andrew Garsten, LA Area Regional Developers for Massage Envy, have opened the first of many clinics coming to the Los Angeles area, and incorporated a first-of-its-kind music project by James Lumb, which adds music as an interactive element that encourages massage clients to customize their music by choosing a sonic "environment" and "mood" from a small menu.

"The 'environments' are nature recordings of the desert, the beach, and the forest," said Helen McDonagh. "The 'moods' are titled 'Deep Healing', 'Stars Above', and 'Dappled Sunlight.'" She continued, "The places and moods, combined with optional silence, create sixteen unique hours of ambient sound. The music plays back on customized High Fidelity systems featuring an Apple iPod(TM) and Altec Lansing iM7 mounted in the corners of each massage room in the clinic."

James Lumb is a multi-media artist and is renowned for his deep, eclectic sound and fusion of natural and virtual elements.

In creating the music, Lumb journeyed out into the California wilderness, capturing native sounds using a portable high-fidelity recording system. Focusing on the natural transitions birds and insects make at sunset, each recording faithfully explores rhythms of the forest, desert, and beach during the twilight hours. In the studio, James wrote three beautiful musical pieces, each evolving tonally and rhythmically over the course of an hour. When combined the music and environments lock together, forming vivid musical landscapes. For example, the pairing of "Forest" environment with the "Dappled Sunlight" music results in a musical movement called "Sunlight Through the Forest Trees." The end result of the pairings is 15 hours of beautiful ambience that stands up to repeated listening.

Massage Envy has professional licensed and certified massage therapists whose goal is to be available more hours and with affordable rates, starting at $39 for a one hour massage, so that more people can take advantage of Massage Envy's services. Massage Envy is an innovative business concept that combines the ancient art of massage with modern business systems, service and pricing strategies. Created by a team of experienced health-club, wellness, massage and business professionals, Massage Envy is designed to meet the growing demand for quality, professional massage services that are affordable and convenient to fit today's busy lifestyle.

With over 4,000 massage appointments available a month, in the new relaxed day spa atmosphere, Massage Envy Glendale is located at 333 North Brand Boulevard, between California and Lexington, and is conveniently open Monday-Friday 8 a.m.-10 p.m. Saturday 8 a.m.-6 p.m. and Sunday 10 a.m.-6 p.m. Their phone number is 818-982-ENVY (3689).

About Massage Envy

Massage Envy is the nation's leading franchised provider of massage therapy services. It is an innovative business concept that combines the ancient art of massage with modern business systems, service and pricing strategies. Created by a team of experienced health-club, wellness, massage and business professional, Massage Envy is designed to meet the growing demand for quality, professional massage services that are affordable and convenient to fit today's busy lifestyle.

Consumers and potential franchisees can receive more information at www.massageenvy.com or call Helen McDonagh or Andrew Garsten at 818-982-ENVY (3689).

Source: Massage Envy

CONTACT: Linda Duke of Duke Marketing, +1-415-492-4534, or
duke@dukemarketing.com, for Massage Envy

Web site: http://www.massageenvy.com/

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