MultiVu Video Feed: United Airlines to Unveil New Super Bowl Ad

MultiVu Video Feed: United Airlines to Unveil New Super Bowl Ad

Emmy-Nominated Campaign Breaks Creative Ground With Its First-Ever Use Of Stop Motion Animation And Puppetry

NEW YORK, Jan. 30 /PRNewswire/ -- The first United Super Bowl ad in at least a decade, "Dragon" will debut during the February 5th Super Bowl XL game, just prior to the start of the much-anticipated halftime event. The advertisement will air in Chicago, Denver, Los Angeles, San Francisco and Washington, D.C.

Set to a dramatic variation of George Gershwin's "Rhapsody in Blue," the new 60-second advertisement alludes to the obstacles and successes business travelers face and United's commitment to enabling their personal and work-life success.

Each figure and element of the set was hand-painted and individually assembled before being brought to life through the complex, seven-month filming process. Puppets were "rigged" to the set and the camera shot each of the 1,440 individual frames to create movement. Following filming, the rigs were digitally removed from the animation.

A short clip of the ad released today provides a glimpse of the magic of both the "Dragon" storyline and puppetry and can be found at www.prnewswire.com/mnr/united/23623/.

SATELLITE FEEDS:

Monday, January 30th, 2006 Wednesday, February 1st, 2006
1:30 PM - 1:45 PM ET 1:00 PM - 1:15 PM ET
IA 5 IA 5
Transponder 24 Transponder 7
C-Band C-Band
Downlink Freq: 4180 Horizontal Downlink Freq: 3840 Vertical

Preview and access this video on Pathfire DMG: 23622

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FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/23622/consumer.shtml

SOUNDBITES:
* Theresa Howard, Ad Marketing Reporter, USA Today

B-ROLL INCLUDES: United Super Bowl Advertisement

VIDEO PROVIDED BY: United Airlines

Video: http://www.prnewswire.com/broadcast/23622/press.shtml
Source: United Airlines

CONTACT: For Technical Information or Hard Copy, Please Call - MultiVu
Media Relations, +1-800-653-5313 ext. 3

Web site: http://www.prnewswire.com/mnr/united/23623

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