ICTV, Amiga Combine to Enable 'Interactive Triple Play' Across PCs, Mobile Devices and Television

ICTV, Amiga Combine to Enable 'Interactive Triple Play' Across PCs, Mobile Devices and Television

LOS GATOS, Calif., and SAN FRANCISCO, Jan. 9 /PRNewswire/ -- ICTV(TM), the creator of HeadendWare(R), the most powerful platform for the delivery and distribution of interactive television programming, and Amiga, Inc., provider of cross-platform enabling technology for digital multimedia, today announced a development and marketing distribution agreement to deploy Amiga's applications and content on the HeadendWare platform.

Under the agreement, the companies will deploy Amiga technologies that will allow network operators to run the AmigaAnywhere application engines on HeadendWare. The combined technologies will enable an interactive triple play in which subscribers to HeadendWare-based services can interact with the same content across PCs, mobile devices and on television.

Amiga's audio, video and interactive applications expand ICTV's content portfolio within many markets, including sports, edutainment, arcade, casual games, and music. Amiga also allows third party content providers to write their applications one time and have it run across PCs, mobile devices, and across HeadendWare platform for delivery as television.

"Amiga has an established reputation for delivering phenomenal graphics and high performance multimedia on PCs and mobile devices," said Mark Jeffery, senior director of product marketing for ICTV. "ICTV HeadendWare extends the reach by enabling these applications to run seamlessly across cable and IPTV networks globally, as television, giving our customers greater choice of content and multi-tier distribution models."

The HeadendWare platform has successfully been deployed by network operators in North America, Europe and Asia. The flexibility of the HeadendWare system lets operators offer AmigaAnywhere applications to all subscribers, as a subscription channel, or on a pay-per-use service.

"Amiga technologies are designed to provide users with quality entertainment across any device," said Greg Sigel, Amiga's vice president of sales and marketing. "ICTV's delivery of compelling interactive media to consumers' televisions greatly advances our ability to personalize content."

About HeadendWare(R)

ICTV HeadendWare enables network operators to deliver the widest variety of interactive programming and advertising to any digital set-top box. Combining centralized application servers and existing cable, telco or wireless infrastructure, HeadendWare uniquely removes middleware constraints and allows the delivery of a high-quality Web-based interactive television experience - including animation, high-fidelity audio and full motion video. HeadendWare supports the latest versions of HTML, JavaScript(TM), Java(TM), Windows Media Player(R), Flash(R), RealPlayer(R) and QuickTime(R), enabling network operators and advertisers to reach subscribers with a limitless array of content, applications, branding and addressable advertising opportunities.

About ICTV(TM)

ICTV offers a solutions-oriented approach for the delivery of new television services to cable and IPTV subscribers that combines the standards- based technology of the ICTV HeadendWare platform with a portfolio of branded iTV applications and personalized interactive programming and addressable advertising opportunities. The company is based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom. Strategic investors include Liberty Media, Motorola, OpenTV, Cox Communications and Lauder Partners. For more information, visit http://www.ictv.com/.

About Amiga:

Amiga, Inc. is the world's premier provider of multimedia enabling technologies. For almost two decades its award-winning software has been a mainstay for motion picture studios, multimedia creators, and digital entertainment enthusiasts around the world. Today Amiga builds on this legacy leading the way in multimedia development by providing developers with hardware-independent technologies for writing and porting applications to new platforms and interactive devices. AmigaAnywhere(TM) enables applications to run on a broad range of processors including ARM, StrongARM, Intel X-Scale, OMAP, MIPS, x86, and Hitachi SH series and to run hosted on a wide variety of operating systems including Linux, Windows CE .NET, Windows 2000, and Windows XP. AmigaAnywhere(TM) applications are available online at http://www.shopamiga.com/. For more information, visit http://www.amiga.com/.

HeadendWare is a registered trademark and ICTV is a trademark of ICTV, Inc. AmigaAnywhere(TM) is a registered trademark of Amiga, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Source: ICTV

CONTACT: Amiga, Inc., publicity@amiga.com, or Paul Schneider of PSPR,
+1-215-702-9784, pspr@att.net, for ICTV

Web site: http://www.amiga.com/

Web site: http://www.shopamiga.com/

Web site: http://www.ictv.com/

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