DLP Cinema(R) Chosen as a Preferred Technology for Landmark Theatres

DLP Cinema(R) Chosen as a Preferred Technology for Landmark Theatres

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- Texas Instruments (NYSE:TXN) (TI) at 2006 International CES today announced that Landmark Theatres has chosen DLP Cinema(R) technology as a preferred digital projection technology for the independent theater chain. In addition, the companies have finalized an agreement to collaborate on additional marketing activities surrounding the deployment of digital cinema to drive awareness and demand amongst moviegoers.

DLP Cinema projectors from Barco will be installed at select Landmark Theatres throughout the U.S. In addition, DLP Cinema and DLP(R) technology from Texas Instruments will be promoted at Landmark Theatres featuring the technology to let moviegoers know they are about to get a unique and powerful theatre experience through an on-screen trailer and inclusion in Landmark marketing materials.

The relationship will kick off with the "day and date" simultaneous theatre, cable television and DVD release of Steven Soderbergh's Bubble on January 27, 2006, a first for the movie industry. Bubble will be screened digitally on DLP Cinema projectors in Landmark theatres where available.

Landmark Theatres, which is owned by Todd Wagner and Mark Cuban, has 215 screens in 23 of the top markets in the U.S., and welcomes more than 12+ million moviegoers each year. This relationship with Texas Instruments maintains Landmark's position as a front-runner in applying cutting-edge cinema experiences.

"We are excited about our new relationship with Texas Instruments for the deployment of DLP Cinema as a preferred digital cinema technology in our Landmark theatres," said Todd Wagner, co-owner of Landmark Theatres. "TI has proven its reliability and ability to deliver amazing pictures over the last 6 years, so we are confident in the decision to choose DLP Cinema technology."

"We are excited to be partnering with Texas Instruments and DLP Cinema to further enhance Landmark's leadership position in digital cinema," said Mark Cuban, co-owner of Landmark.

DLP Cinema projectors have been deployed in theatres for more than 6 years, bringing the visual benefits of digital to moviegoers in 30 countries. There are now more than 600 DLP Cinema theatres worldwide, with thousands more announced to deploy in the next few years.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and the best reproduction of fast motion video. Since early 1996, more than 8.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Source: Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products, at CES,
+1-214-882-1262, or mollym@ti.com ; or Nick Mendoza of Rogers & Cowan,
+1-310-854-8128, or nmendoza@rogersandcowan.com , for Texas Instruments DLP
Products

Web site: http://www.dlp.com/
http://www.ti.com/
http://cesweb.org/default_flash.asp

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