Allsteel 'Aligns' Itself With ABC's Popular Reality Show, 'Extreme Makeover: Home Edition'

Allsteel 'Aligns' Itself With ABC's Popular Reality Show, 'Extreme Makeover: Home Edition'

Office Furniture Manufacturer Makes Significant Donation of Align(TM) Workstations & #19(TM) Seating to Deserving Texas Family

MUSCATINE, Iowa, Jan. 30 /PRNewswire-FirstCall/ -- "GOOD MORNING, DE'AETH FAMILY!" shouted team leader Ty Pennington last night on ABC's popular reality show, "Extreme Makeover: Home Edition (EMHE)." But before the keys were handed over to this deserving Texas family, "Extreme Makeover: Home Edition" contacted Allsteel, a leading office furniture designer and manufacturer, for their assistance with the home improvement project.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060130/CLM005)

"Last fall, Allsteel worked with the show's design teams to provide contemporary, comfortable seating at the EMHE makeover project at the Los Angeles Free Clinic. The entire design team was really impressed with our products," said Julie Zielinski, vice president of marketing for Allsteel. "When 'Extreme Makeover: Home Edition' contacted us last month to assist with the larger, DeAeth home makeover, we were more than willing to help."

Why was an office furniture manufacturer contacted for a home makeover project? Because the DeAeths aren't your average family in need of a remodel. Animal lovers Dale and Melanie DeAeth run an animal rescue organization out of their home. The True Blue Animal Rescue organization, which provides a safe haven to horses, dogs and other animals that need loving care, is the first place Texas law enforcement officials call when they find abused and neglected animals. Since the DeAeths started the organization, they have taken in more than 90 dogs and 40 horses -- many of which are now living in adopted homes. But they still had 30 dogs and 15 horses on their property and several cats that are in temporary foster homes. Between vet costs and nutrition, the DeAeth family was in need of a rescue themselves.

In addition to running the True Blue Animal Rescue, Dale and Melanie have full-time jobs. Between rescuing, nurturing and adopting out animals, raising three children and working outside of the home, the DeAeth's home was neglected. Its foundation had shifted, the walls were cracked throughout, and termites had invaded. In addition, the family desperately needed a home office in which to run their animal rescue organization.

Enter the EMHE design team and Allsteel. "Ty chose the home office as his 'secret project' and had his production team contact Allsteel to provide assistance in its layout and design," said Kary Minehart, manager of Allsteel's Dallas Resource Center. "They reviewed our website and selected our new Align workstations, as well as #19 chairs, for the office."

But Pennington didn't want a standard office design -- he requested special order fabrics and custom materials for his secret project. Normally, special orders take weeks to manufacture, but Allsteel was able to fulfill Pennington's request in just four days. "Everyone in our organization -- from the Dallas Resource Center to our manufacturing facility in Muscatine, Iowa -- was inspired by the DeAeth family story and we were willing to do whatever it took to make sure they had a beautiful office to come home to," explained Zielinski.

Within days of the first EMHE call, Allsteel had the requested product packed on a company truck and on its way to Washington, Texas. Once it arrived, an Allsteel team assisted with the install. The result? A home office unlike any other.

The Align workstations, manufactured in just four days, were created with translucent Pantone color-matched materials to coordinate with the colors in the True Blue Animal Rescue logo, which Pennington had painted on the floor of the home office. Both Melanie and Dale have separate workstations, each with their own #19 chair.

"We were really pleased with the way the office turned out, and couldn't wait for Melanie and Dale to see it," said Zielinski. "The project was a true team effort -- one which every Allsteel member can be proud."

For more information about Allsteel's Align workstations, #19 chairs, or other workplace solutions, visit Allsteel's web site at www.allsteeloffice.com.

Allsteel Inc. designs, builds and delivers workplace furniture solutions with advanced functionality and lifetime durability. The company has Resource Centers in Chicago, Dallas, Los Angeles, New York, San Francisco and Washington, D.C.

"Extreme Makeover: Home Edition" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Tom Forman. The show airs Sundays (8:00-9:00 p.m. ET) on the ABC Television Network.

NOTE TO EDITORS: To access photos of the Allsteel/EMHE project, please
visit the following links and right click on the image to download:
TY AND ALLSTEEL TEAM
http://www.robertfalls.com/allsteel/EX4A4E~1.jpg
ALLSTEEL TEAM SETTING UP
http://www.robertfalls.com/allsteel/EX5E5A~1.jpg
FINISHED OFFICE
http://www.robertfalls.com/allsteel/EX364A~1.jpg
ALLSTEEL TRUCK
http://www.robertfalls.com/allsteel/EX526A~1.jpg

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060130/CLM005
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Allsteel Inc.

CONTACT: Mary Palmer of Allsteel, +1-563-388-3876; or Chris Lynch or
Jennifer Allanson of Robert Falls & Co. Public Relations, +1-216-696-0229

Web site: http://www.allsteeloffice.com/

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