Viewers Choose NBC 5 for Storm Coverage; NBC 5 Newscasts #1 at 5:00, 6:00 and 10:00 PM

Viewers Choose NBC 5 for Storm Coverage; NBC 5 Newscasts #1 at 5:00, 6:00 and 10:00 PM

DALLAS and FORT WORTH, Texas, Dec. 8 /PRNewswire/ -- When winter weather moved into Dallas/Fort Worth Wednesday, December 7th, NBC 5 News was the clear choice for news and information. NBC 5 News broadcast continuous live storm team coverage from 10 a.m. to 6:30 p.m. keeping viewers informed and providing 24/7 information on nbc5i.com and NBC 5 Weather Plus.

NBC 5 is uniquely positioned to excel during severe weather coverage with a variety of offerings.

* NBC 5 News, broadcasting over 6 1/2 hours of news weather information
every Monday - Friday, including NBC 5 News at 10:00 PM, the market's
top rated local newscast.
* nbc5i.com ... the region's internet leader. On Wednesday, December 7,
the site delivered over 3 million page views.
* The exclusive NBC 5 Weather Plus channel available on digital channel
5.2, Comcast channel 227 and Charter channel 105 reporting weather
conditions 24 hours a day, 7 days a week.
* Chief Meteorologist David Finfrock leading North Texas' most
experienced weather team.
* StormTrack 5, a million watt doppler radar, providing the most
detailed look at approaching storms available.

The combination of experience, skill and forecasting tools made it possible for NBC 5 to accurately forecast a freezing rain/sleet event as early as Friday, December 2 ... while other stations predicted snow.

During the winter storm, the viewer's #1 choice for information was clear.

Newscast Household Rating / Share

5:00 p.m.
NBC 5 11.1/16
WFAA 10.9/16
FOX 4 8.5/13
CBS 11 3.8/6

6:00 p.m.
NBC 5 10.6/15
WFAA 8.3/11
CBS 11 8.0/11
FOX 4 6.6/9

10:00 p.m.
NBC 5 12.3/18
WFAA 10.6/16
FOX 4 9.1/14
CBS 11 7.5/1

Source: Nielsen Media Research preliminary overnight data, December 7, 2005.

One household rating point represents approximately 23,361 area households.

NBC 5 / KXAS-TV / nbc5i.com and Telemundo 39 / KXTX-TV are the NBC owned and

operated media centers serving the Dallas/Fort Worth Metroplex.

Source: NBC 5

CONTACT: James Martinez of NBC 5, +1-817-654-6405

Web site: http://www.nbc5i.com/

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