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Thursday, December 01, 2005

Ten Moms Who Dare to Release What's Inside Take the Spotlight in Nationwide Snuggle(R) Karaoke Final Round

Ten Moms Who Dare to Release What's Inside Take the Spotlight in Nationwide Snuggle(R) Karaoke Final Round

Snuggle Fabric Softener Invites America to Choose Their Favorite Superstar Mom; Five Winners to Sing Live at Westwood One's 'Backstage at the GRAMMY(R)s'

GREENWICH, Conn., Dec. 1 /PRNewswire/ -- Snuggle(R) fabric softener has named 10 of America's most rockin'-n-rollin' moms as finalists in its "Snuggle Be a Singing Scentsation" karaoke competition. Although the search for the country's best singing moms may be over, the battle for superstardom is just heating up.

From today through December 15, all of America can "get in on the act" by logging on to http://www.snuggle.com/, watching the finalists perform hits like "Respect" and "Turn the Beat Around," and voting for their favorite. Voters are entered for the chance to win one of 1,000 karaoke machines, valued at $200 each.

The five women with the most votes will form a brand-new band, The Snuggle Scentsations, and perform live at Westwood One's "Backstage at the GRAMMY(R)s" radio area. Each winner also will receive a trip for two to Los Angeles and two tickets to the 48th Annual GRAMMY Awards on February 8, 2006. The five winners will be announced in January 2006.

The 10 finalists are: Michelle Plachter of Philadelphia; Kat Pigliacampi of Chadd Ford, PA; Michelle Card of Fairview, OR; Gabriela Flores of Hillside, NJ; Monya Fisher of St. Louis; Sonya Taylor of St. Louis; Wendy DeRigo of Naples, FL; Maggie Hanzmann of Santa Clarita, CA; Rhonda Taylor of Pleasanton, CA, and Cynthia Harcum of Baltimore.

"Thanks to all of the talented moms who entered the 'Snuggle Be a Singing Scentsation' contest -- they've really showed us how the fabulous scents in Snuggle liquid fabric softeners and dryer sheets make them want to sing," says Helayna Minsk, Snuggle marketing director. "Now it's time for America to decide who makes the cut to join The Snuggle Scentsations."

From September 1 to October 31, the Snuggle Be a Singing Scentsation competition gave American moms an "all-access pass" to unleash their secret rock star fantasies. Moms with dreams of singing success "released what's inside" and entered either via video submission online at http://www.snuggle.com/ or at one of eight Snuggle karaoke tour stops across the country.

Log on to http://www.snuggle.com/ to watch the performances and decide which moms are rockin' enough to join The Snuggle Scentsations. The site also features more information about the competition, including the official rules.

About Snuggle(R)

Snuggle(R), a Unilever laundry brand, is one of the most popular fabric softener brands in the country. Snuggle gets clothes wonderfully soft and fragrant with Wash to Wash Freshness(TM). All five scented products, Cuddle-Up Fresh(R), Emerald Stream(R), Sunkissed Breeze, Botanical Bliss(R), and Spring Blush(R) are available in liquid fabric softener and dryer sheets. Just one sniff of these Snuggle scents will make you want to sing! For more information, visit http://www.snuggle.com/.

Source: Snuggle

CONTACT: Becky Aoanan for Snuggle, +1-212-704-4565,
becky.aoanan@edelman.com

Web site: http://www.snuggle.com/

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