Scripps Networks Selects Informatica Data Integration Platform to Extend Market Reach

Scripps Networks Selects Informatica Data Integration Platform to Extend Market Reach

Leading Lifestyle-Television Network to Leverage PowerCenter Advanced Edition and PowerExchange for Enhanced Online Presence and Effectiveness

REDWOOD CITY, Calif., Dec. 21 /PRNewswire-FirstCall/ -- Informatica Corporation (NASDAQ:INFA), a leading provider of data integration software, today announced that Scripps Networks, the lifestyle cable television subsidiary of The E. W. Scripps Company, has selected Informatica PowerCenter Advanced Edition and Informatica PowerExchange data-access software as the data integration component of the company's new business intelligence initiative that will provide further visibility into the performance of its program-affiliated Web sites.

By integrating data regarding Web site traffic, usage metrics and advertising into a centralized data warehouse, the Informatica solution will greatly enhance Scripps' ability to analyze key data. This new capability will help the company finely tune the effectiveness of its online presence in order to reach more customers, increase brand awareness, and add new value to viewer relationships.

"Informatica PowerCenter Advanced Edition and PowerExchange will help us to gain a holistic, end-to-end view of our online capabilities and their effectiveness across multiple diverse sources of information, including legacy systems," said Emily Jenness, business intelligence project manager of Scripps Networks. "After evaluating other solutions, we selected Informatica because of its tightly integrated metadata-management capabilities, breadth of access to enterprise systems, and unique ability to directly capture changed-only data, which will help us economically pull live data from operational sources and combine it with historical information for trend analysis."

"Overall, Informatica offers a mature, robust and enterprise-ready solution that, looking ahead, will be extensible across our entire business," concluded Jenness.

"The ability to harness enormous volumes of data residing in numerous, diverse sources of data across the enterprise, including legacy systems, is critical to media companies such as Scripps Networks -- helping them to better respond to customer and market trends and ultimately expand their franchises," said Karen Steele, vice president of corporate marketing at Informatica. "We are pleased that after conducting rigorous evaluations of other solutions, leading organizations such as Scripps continue to choose Informatica's data integration platform to help support their most business-critical initiatives."

PowerCenter Advanced Edition is the market's most robust platform for enterprise data integration, pairing the industry-leading PowerCenter data integration platform with key capabilities for metadata analysis, reporting, cost-effective grid computing and team-based development into a single offering. With PowerCenter Advanced Edition, companies can realize the benefits of a single platform that addresses the full data integration lifecycle -- helping them drive productivity and lower IT maintenance costs across a broad range of complex data integration projects.

PowerExchange provides on-demand access to data in critical enterprise data systems, including mainframe, midrange and file-based systems. Available as a standalone service or tightly integrated with PowerCenter, PowerExchange helps organizations leverage mission-critical operational data by making it available to people and processes without requiring manual coding of data extraction programs.

The E. W. Scripps Company is a diverse media company with interests in national lifestyle cable television networks, newspaper publishing, broadcast television, television retailing, interactive media, and licensing and syndication. With programming that can be seen in more than 110 countries, Scripps Networks include the company's growing portfolio of popular lifestyle networks. Scripps Networks brands include HGTV, Food Network, DIY Network, FINE LIVING, Shop At Home, Great American Country (GAC), and HGTVPro. Scripps Networks Web sites include FoodNetwork.com, HGTV.com, DIYnetwork.com, fineliving.com, shopathometv.com and gactv.com.

About Informatica

Informatica Corporation is a leading provider of enterprise data integration software. Using Informatica products, companies can access, integrate, migrate and consolidate enterprise data across systems, processes and people to reduce complexity, ensure consistency and empower the business. More than 2,300 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 650-385-5000 (800-970-1179 in the U.S.), or visit www.informatica.com.

NOTE: Informatica, PowerCenter and PowerExchange are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

Source: Informatica Corporation

CONTACT: Scott Pace of Informatica Corporation, +1-650-385-5389, or
mobile, +1-650-868-9857, or space@informatica.com; or Kerry Hall of Text 100,
+1-415-593-8462, or mobile, +1-415-350-6615, or informatica@text100.com, for
Informatica Corporation

Web site: http://www.informatica.com/

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