A Behind the Scenes Look at NFL Players Starring in TV Commercials in PLAYERS INC's 'Helmets Off: Selling With the Stars' on FSN

A Behind the Scenes Look at NFL Players Starring in TV Commercials in PLAYERS INC's 'Helmets Off: Selling With the Stars' on FSN

Helmets Off: Selling With the Stars is the Last of Six Monthly PLAYERS INC Television Specials for the 2005 Season, Giving Fans an Inside Look at Life as an NFL Player

WASHINGTON, Dec. 1 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, is partnering with Electronic Arts and Reebok to present "Helmets Off: Selling With the Stars: NFL Players in Commercials," the last of six monthly television specials created and produced by PLAYERS INC. Featuring some of the most recognized players in the NFL, both past and present, the half-hour show will air on FSN throughout the month of December.

In this month's installment, our cameras capture all of the behind-the-scenes action when current and former NFL stars film commercials for Reebok, Madden NFL06, Visa, and Coors. Current players Donovan McNabb (Philadelphia Eagles), Jevon Kearse (Philadelphia Eagles), Deion Branch (New England Patriots), Alex Smith (San Francisco 49ers), Chad Pennington (New York Jets), Byron Leftwich (Jacksonville Jaguars), and Tom Brady (New England Patriots) are a few of the many players featured in this month's episode. Hall of Famers Marcus Allen (Oakland Raiders, Kansas City Chiefs), John Elway (Denver Broncos), Barry Sanders (Detroit Lions), and Hall of Fame nominee Troy Aikman (Dallas Cowboys) make appearances as well.

In the episode's first segment, Eagles quarterback and Madden NFL06 cover boy Donovan McNabb shoots a commercial for Madden NFL06. Filmed on a faux- snowy set at the Rose Bowl in Pasadena, Calif., McNabb pulls off a convincing performance as a near-frozen quarterback with the help of Steelers linemen James Farrior and Chris Hope, who appear in cameo roles.

Kearse, Branch, Smith, Pennington, and Leftwich also put their acting skills to the test to promote the Reebok NFL Equipment commercial. In addition to performing a variety of exercises in their Reebok gear, several players are filmed taking part in voice-over sessions to make the commercial as authentic as possible.

Super Bowl MVP Tom Brady and his offensive line later get together to promote Visa's five figurative metaphors in one of this year's most popular commercials. Not only are these teammates successful on the field, winning three NFL Championship titles in the last four Super Bowls, but they seem to have a great bond of friendship off the field as well which can be seen in the behind the scenes footage of the players having fun with one another in between takes.

In the final segment of the show, NFL legends Allen, Elway, Sanders and Aikman film a commercial sponsored by Coors in order to promote the company's MVParents.com initiative. Not often can this elite class of players be found in a makeup trailer together, but all four are willing to go through whatever it takes to get the important message about responsible parenting across to viewers nationwide.

Visit www.nflplayers.com for local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, nflplayers.com, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC generates more than 3,500 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit www.nflplayers.com.

HELMETS OFF '05 #5
YOUR HERO'S HERO
Length: 0.50 hour
Clearance Report -- compiled 10/31/05

Network - Date - Time - Zone - L,D,R - Subscribers (mil)
FSN ARIZONA Sat - 12/03/2005 05:30 PM Mountain-Arizona Delay 1,857
FSN ARIZONA Mon - 12/12/2005 03:30 PM Mountain-Arizona Delay 1,857
FSN ARIZONA Sat - 12/17/2005 12:30 PM Mountain-Arizona Repeat 1,857
FSN BAY AREA Sat - 12/03/2005 03:30 PM Pacific Delay 4,177
FSN BAY AREA Sat - 12/10/2005 04:00 PM Pacific Repeat 4,177
FSN BAY AREA Mon - 12/12/2005 03:30 PM Pacific Delay 4,177
FSN BAY AREA Sat - 12/17/2005 04:30 PM Pacific Repeat 4,177
FSN CHICAGO Sat - 12/03/2005 01:00 PM Central Delay 1,500
FSN CHICAGO Mon - 12/05/2005 09:00 PM Central Repeat 1,500
FSN CHICAGO Mon - 12/12/2005 03:30 PM Central Delay 1,500
FSN CHICAGO Tue - 12/13/2005 02:30 PM Central Repeat 1,500
FSN DETROIT Sat - 12/03/2005 02:00 PM Eastern Delay 3,610
FSN DETROIT Mon - 12/12/2005 01:00 PM Eastern Repeat 3,610
FSN DETROIT Mon - 12/12/2005 03:30 PM Eastern Delay 3,610
FSN DETROIT Mon - 12/19/2005 01:00 PM Eastern Repeat 3,610
FSN DETROIT Sat - 12/24/2005 05:00 PM Eastern Repeat 3,610
FSN FLORIDA Sat - 12/03/2005 06:00 PM Eastern Delay 4,922
FSN FLORIDA Sat - 12/10/2005 03:00 PM Eastern Repeat 4,922
FSN FLORIDA Mon - 12/12/2005 03:30 PM Eastern Delay 4,922
FSN FLORIDA Sun - 12/25/2005 02:30 PM Eastern Repeat 4,922
FSN FLORIDA Sat - 12/31/2005 12:30 PM Eastern Repeat 4,922
FSN FLORIDA (Non Florida Panthers) Wed - 12/28/2005 03:30 AM Eastern
Repeat 2,491
FSN MIDWEST Sat - 12/03/2005 01:00 PM Central Delay 4,298
FSN MIDWEST Mon - 12/05/2005 02:30 PM Central Repeat 4,298
FSN MIDWEST Mon - 12/12/2005 03:30 PM Central Delay 4,298
FSN MIDWEST Wed - 12/14/2005 02:00 PM Central Repeat 4,298
FSN NEW ENGLAND Mon - 12/12/2005 03:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Fri - 12/16/2005 02:30 PM Eastern Delay 4,424
FSN NEW YORK Sat - 12/03/2005 06:30 PM Eastern Delay 6,247
FSN NEW YORK Sat - 12/10/2005 03:30 PM Eastern Repeat 6,247
FSN NEW YORK Mon - 12/12/2005 03:30 PM Eastern Delay 6,247
FSN NORTH (Minnesota) Sun - 12/04/2005 01:00 AM Central Delay 2,206
FSN NORTH (Minnesota) Mon - 12/05/2005 07:00 PM Central Repeat 2,206
FSN NORTH (Minnesota) Mon - 12/12/2005 03:30 PM Central Delay 2,206
FSN NORTH (Wisconsin) Sat - 12/03/2005 10:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Sun - 12/04/2005 01:00 AM Central Repeat 1,584
FSN NORTH (Wisconsin) Mon - 12/12/2005 03:30 PM Central Delay 1,584
FSN NORTH (Wisconsin) Thu - 12/29/2005 09:00 PM Central Repeat 1,584
FSN NORTHWEST Sat - 12/03/2005 06:00 PM Pacific Delay 3,438
FSN NORTHWEST Mon - 12/12/2005 03:30 PM Pacific Delay 3,438
FSN NORTHWEST Wed - 12/14/2005 02:30 PM Pacific Repeat 3,438
FSN NORTHWEST Wed - 12/28/2005 12:30 PM Pacific Repeat 3,438
FSN OHIO Sat - 12/03/2005 06:30 PM Eastern Delay 4,909
FSN OHIO Mon - 12/12/2005 03:30 PM Eastern Delay 4,909
FSN PITTSBURGH Sat - 12/10/2005 06:00 PM Eastern Delay 3,005
FSN PITTSBURGH Mon - 12/12/2005 03:30 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 12/17/2005 11:30 AM Eastern Repeat 3,005
FSN PITTSBURGH (Outside Pittsburgh DMA) Wed - 12/28/2005 03:30 AM Eastern
Repeat 2,005
FSN ROCKY MOUNTAIN Sat - 12/03/2005 04:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Mon - 12/12/2005 03:30 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Wed - 12/14/2005 02:00 PM Mountain Repeat 2,797
FSN SOUTH Sat - 12/03/2005 06:00 PM Eastern Delay 10,634
FSN SOUTH Mon - 12/12/2005 03:30 PM Eastern Delay 10,634
FSN SOUTHWEST Mon - 12/12/2005 03:30 PM Central Delay 7,992
FSN SOUTHWEST (Houston & San Antonio) Tue - 12/06/2005 06:30 PM Central
Repeat 3,666
FSN WEST Sat - 12/03/2005 02:00 PM Pacific Delay 6,552
FSN WEST Mon - 12/05/2005 09:30 PM Pacific Repeat 6,552
FSN WEST Mon - 12/12/2005 03:30 PM Pacific Delay 6,552
FSN WEST 2 Sat - 12/03/2005 07:00 PM Pacific Delay 5,652
FSN WEST 2 Tue - 12/13/2005 05:00 PM Pacific Repeat 5,652
FSN WEST 2 Wed - 12/14/2005 04:30 PM Pacific Repeat 5,652
FSN WEST 2 Mon - 12/19/2005 04:30 PM Pacific Repeat 5,652
FSN WEST 2 Sat - 12/31/2005 05:30 PM Pacific Repeat 5,652
COMCAST MID ATLANTIC Sun - 12/04/2005 10:30 AM Eastern Delay 5,186
COMCAST MID ATLANTIC Sun - 12/25/2005 11:00 PM Eastern Repeat 5,186
COMCAST PHILADELPHIA Sat - 12/03/2005 08:00 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Tue - 12/06/2005 11:00 AM Eastern Repeat 3,127
COMCAST PHILADELPHIA Thu - 12/15/2005 11:00 AM Eastern Repeat 3,127
COMCAST PHILADELPHIA Sun - 12/18/2005 07:00 PM Eastern Repeat 3,127

Live Total* 0
Delay Total* 154,277
First Air Total 154,277
Report Total 154,277

* Repeat airings are included in this report, but not in the subscriber count totals

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both for
PLAYERS INC

Web site: http;//MVParents.com

Web site: http://www.nflplayers.com/

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