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International Entertainment News

Thursday, December 08, 2005

Atari and Myelin Media Raise the Stakes in STACKED(TM) with Daniel Negreanu for Poker Players in the U.S.

Atari and Myelin Media Raise the Stakes in STACKED(TM) with Daniel Negreanu for Poker Players in the U.S.

NEW YORK, Dec. 8 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Myelin Media, LLC, are teaming up to deliver STACKED(TM) with Daniel Negreanu(1), a Texas Hold 'em poker game that captures the look, excitement and drama of the phenomenon that has captivated America, to gamers across the U.S., through a North America distribution agreement, announced today.

STACKED is the first video game to bring next-generation gameplay and broadcast quality production to Texas Hold 'em Poker. STACKED features a comprehensive poker school in which the player can receive tips and strategies from Daniel Negreanu (2004 ESPN Player of the Year, World Poker Tour Player of the Year, Card Player Magazine Player of the Year and all-time World Poker Tour money winner). Daniel will teach players everything from the fundamentals of Hold 'em to advanced tournament strategies through full motion video, voiceovers and dynamic in-game features. As players progress through the game's career mode, they can apply Daniel's teachings to overcome some of poker's most renowned stars, including Josh Arieh, Jennifer Harman, Erick Lindgren, Carlos Mortensen, Evelyn Ng and David Williams. STACKED coaches gamers on everything from the fundamentals to advanced strategies from poker's premiere player and helps refine one's game against the world's most advanced artificial intelligence system before embarking on massive online tournaments. STACKED will feature its own sanctioned multi-table tournament system; players will be able to participate in official STACKED sanctioned online tournaments including special challenges with the pros as well as view tournament standings and game play stats.

"Atari is a leader in interactive entertainment and we are thrilled with their involvement in bringing STACKED to the marketplace," stated Grant Winton, Principal of Myelin Media, LLC. "Myelin has developed some key retail relationships but Atari puts Myelin "all in" across the whole channel -- making Stacked available to gamers across North America."

"Much like video games, poker has become a form of mainstream entertainment and a way of life over the past few years," said Ezra Chen, Vice President, Product Acquisition at Atari. "We are excited to be teaming up with Myelin to offer gamers a new immersive entertainment experience which merges pop-culture and digital entertainment."

With participation from several of poker's most dynamic and successful professionals, a breakthrough artificial intelligence solution, massive online tournaments, and professional broadcast design, STACKED promises to deliver one of the most full-featured Texas Hold 'em experience ever created. Developed by 5000ft. Inc., STACKED is scheduled for release February 2006 for the Xbox(R) video game and entertainment system from Microsoft and, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R)Portable) system and PC and is rated T for Teen by the ESRB.

For additional information on STACKED with Daniel Negreanu please visit http://www.stackedpro.com/.

About Myelin Media

Myelin Media, LLC. is a privately funded entertainment software publisher headquartered in New York City. Established in March 2004, Myelin aims to bring unique game content to consumers by empowering developer creativity. Visit http://www.myelinmedia.com/ for more information.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER(TM), The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority- owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

STACKED is the trademark of Myelin Media, LLC. Xbox is the registered trademark of Microsoft Corporation in the United States and/or other countries. "PSP" is a trademark and "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be required (sold separately.

All other trademarks are the property of their respective owners.

(1) This game does not enable wagering with real money.

Source: Atari, Inc.

CONTACT: Ryan Barr of Atari, Inc., +1-212-726-6996, or
ryan.barr@atari.com

Web site: http://www.atari.com/
http://www.myelinmedia.com/
http://www.stackedpro.com/

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