Alhurra Television Launches Its Second Season of the NBA

Alhurra Television Launches Its Second Season of the NBA

NBA Games to be Broadcast to 22 Countries in the Middle East

SPRINGFIELD, Va., Dec. 12 /PRNewswire/ -- Alhurra Television is bringing the NBA back to the Middle East. Following the tremendous popularity of the NBA Game of the Week on Alhurra Television last year, the network has added a weekly marquee match-up between two giants of the hardcourt for a second year. Alhurra Television will broadcast 14 regular season games, as well as six playoff games.

In addition to the top NBA match-up to be televised in Arabic each week, Alhurra will broadcast weekly customized episodes of NBA Jam, a lifestyle show offering behind-the-scenes features of NBA teams and players.

"We received tremendous response from Alhurra's NBA coverage last year and we are enthusiastic about the bringing the NBA back to Alhurra Television this year," said Bert Kleinman, President of the Middle East Broadcasting Networks, Inc. "The NBA Game of the Week will draw the all-important male viewers to Alhurra's already impressive audience."

According to the most recent independent survey conduced by ACNielsen, Alhurra reaches more than 20 million people each week. Alhurra is devoted primarily to news and information and broadcasts to 22 countries in the Middle East. In addition to reporting on regional and international events, the channel broadcasts discussion programs, current affairs magazines and features on a variety of subjects including health and personal fitness, entertainment, sports, fashion, and science and technology. The channel is dedicated to presenting accurate, balanced and comprehensive news. According to the same ACNielsen survey, more than 75 percent of Alhurra's audience state the news on the network is reliable.

Alhurra is operated by a non-profit corporation, The Middle East Broadcasting Networks, Inc. (MBN). MBN is financed by the American people through the U.S. Congress. MBN receives this funding through the Broadcasting Board of Governors (BBG), an independent federal agency. The BBG serves as oversight and as a firewall to protect the professional independence and integrity of the broadcasters. For more information go to http://www.alhurra.com/.

Source: Alhurra Television

CONTACT: Deirdre Kline, Communications Director of Middle East
Television Networks, Inc., +1-703-852-9250, dkline@alhurra.com

Web site: http://www.alhurra.com/

-------
Profile: intent