Revolutionary New Electric Guitar Line From RKS Guitars Wins in the 'Recreation Category' of Popular Science's 2005 Best of What's New Awards

Revolutionary New Electric Guitar Line From RKS Guitars Wins in the 'Recreation Category' of Popular Science's 2005 Best of What's New Awards

RKS Guitars Co-Founder & CEO Ravi K. Sawhney to Attend Best of What's New Showcase at NYC's Grand Central Terminal on Nov. 8

LOS ANGELES, Nov. 8 /PRNewswire/ -- RKS Guitars groundbreaking instruments embody the first true revolution in electric guitar design in fifty years. The Southern California-based company's visionary innovations and proprietary "Open Architecture" guitar design have been honored with a 2005 Best of What's New Award from Popular Science. Winning in the Recreation category -- one of twelve that Popular Science recognizes annually -- RKS Guitars were selected from thousands of new products as having met the competition's stated challenge of representing, "a significant step forward in its category."

RKS Guitars was co-founded by world famous product/industrial designer Ravi K. Sawhney -- also founder/CEO of award winning RKS Design -- guitar legend Dave Mason and information technology pioneer Dale Jensen. The innovative journey towards creating the company's electrifying line of instruments began in 2000 when Sawhney challenged his RKS Design brain trust to dream up a fresh guitar. Tens of thousands of hours of prototyping and designing followed, under a team lead by RKS' Paul Janowski, who brought 20 years of guitar-building experience to the mission. The incubation process was enriched throughout by Sawhney's visionary, hands-on design ingenuity and Mason's master musicianship.

RKS Guitars and other 2005 Best of What's New Award winners will be spotlighted in a special editorial section in Popular Science's annual December "Best of What's New" issue, perennially the respected magazine's best-read issue of the year, available November 15. RKS and other winners will also be presented to the public November 8 through November 10, 2005 at the three-day consumer event The Best of What's New Showcase, taking place at historic Vanderbilt Hall in New York City's Grand Central Terminal. Design visionary and company CEO Ravi K. Sawhney, Ph.D. will be on hand as RKS' ambassador on opening day, Tuesday November 8, at the interactive event's RKS display area.

Showcase attendees will see first-hand the futuristic "Open Architecture" construction that's the unique essence of each and every RKS Guitar, which begin as core instruments perfected for balance, ergonomics and tone. Ribs and bodies are then added in a wide variety of spectacular finishes and colors, creating a "limitless" guitar concept adaptable for a broad range of players, from music enthusiasts to marquee-level artists. Further, outrageous clarity and sustain make RKS Guitars' sonics as unprecedented as the dramatic visuals of their neck-through-body build. The company also innovates environmentally, maximizing the use of sustainable materials for a significant reduction in the use of rare tone woods. Made in the USA, RKS Guitars' manufacturing process marries advanced surface modeling techniques-similar to those used by automotive designers -- and CNC programming/machining technologies with final precision hand-assembly.

The growing RKS Guitars product line includes hollow body models "Dark Star" and "Ruby Red," and the solid body "Sunburst." Another line, the electric-hued "Pop Series," made news earlier in '05 when the neon-green "Fine Lime" lit up the cover of the July 4th BusinessWeek Magazine, celebrating the 2005 Industrial Design Excellence Awards. The "Pop Series" was honored in the prestigious annual competition's Consumer Products category, and overall, the company won a "Design Strategy" IDEA for its "Open Architecture" methodology. The next RKS models into production-the aerodynamic hollow body "Wave" electric guitar and the 5-String Bass-will be unveiled in 2006.

RKS Guitars are available through premiere Southern California based music retailer West LA Music.

For further information on models, features and prices, log on to:
www.rksguitars.com
"The Look, The Feel, The Sound, Get the Experience"

Source: RKS Guitars

CONTACT: Erin Podbereski, +1-626-585-9575, erin@jensencom.com, for RKS
Guitars

Web site: http://www.rksguitars.com/

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