Internet TV Boosts Shopping TV Revenues

Internet TV Boosts Shopping TV Revenues

MUNICH, Germany, November 30/PRNewswire/ --

TV1.DE Internet Broadcasting Breathes New Life Into Home Shopping

TV1.DE, the leading European Internet Television provider, today reported
a 300% increase in Direct-Response Internet Television contracts with leading
Retail TV broadcasters in the past quarter.

"It's no secret that Broadband Internet is stealing eyeballs from
traditional TV", said Jeffrey Niedermayer, TV1`s Business Development
Director. "Retail TV is really beginning to capitalize on this shift in
consumer behaviour - broadcasting to consumer's home-office PC's, offering
instant impulse purchasing".

"I was really surprised that it was such a success", said Dr. Andreas
Buechelhofer, CEO at 1-2-3TV - the most popular German TV Auction channel.
"In Home Shopping, you can expect 5-7% of your business from the Internet.
Internet sales now account for 20% of our total sales, and we expect that to
grow".

Other key TV1 customers include Deluxe Music, Home Shopping Europe, TV
Shop, Astro TV, BestSeller TV, and leading enterprises including Bayer
Pharmaceuticals, BMW, MTV-Viacom, the European Commission, EADS, and Metro
Group.

"This is a real business, not a fantasy anymore", said Michael Westphal,
TV1's CEO. "Read the tech journals. Recent high-profile M&A in the IPTV
sector is another validation of what's to come".

About TV1.DE

TV1.DE is a leading European IP Television Service provider.
Headquartered in Munich, Germany, TV1 delivers Advanced Internet Television
services for Broadcast, Enterprise, Retail, and Government organizations
worldwide.

TV1's EasyOnAir(TM) enables organizations to deliver live and on-demand
experiences using the Internet as a worldwide mass-distribution medium.
Unlike Cable or Satellite Broadcasting, TV1 enables synchronous delivery of
Video, Graphics, Pictures, and Text, and Interactive Direct-Response, at a
fraction of the cost of traditional broadcast mediums. Internet users need
only a web browser to interactively participate in the original experience.

For more information about TV1, please visit www.tv1.de

PR Contact:

Jeffrey Niedermayer
TV1.DE
+49-89-960-57063
press@tv1.de

Source: TV1.DE-NEW TELEVISION SOLUTIONS

PR Contact: Jeffrey Niedermayer, TV1.DE, +49-89-960-57063, press@tv1.de

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