Playboy TV to Be First Channel Carried Via Poland's ASTER Internet Network

Playboy TV to Be First Channel Carried Via Poland's ASTER Internet Network

LOS ANGELES, October 25/PRNewswire/ -- ASTER, one of the largest providers of telecommunication services, has
launched a pilot project in Warsaw and surrounding areas to deliver
television via internet network. Playboy TV is the first channel made
available by ASTER. ASTER is the first telecommunications operator in Poland
to offer this innovative service.

This service allows ASTER subscribers to access a TV channel using a
computer connected to the ASTER internet network. TV signal is transformed
into IP transmission and then passed via internet network to all connected
ASTER subscribers. It can then be seen through the internet browser using the
RealPlayer application. This is the first time that the capabilities of IP
Multicast technology have been applied in Poland. This technology allows for
the optimum use of the existing infrastructure and ensures the maximum
quality of a transmitted signal.

The program may be accessed via www.aster.pl. The service may be
purchased through the Wilga Independent Administration System available on
the ASTER website. Playboy TV may be accessed after logging onto the system
with the use of the ASTER internet link and unique log-in and password.

Playboy TV's programming includes movie premieres, documentaries, series
and reality shows. The channel will be available to monthly subscribers in
Warsaw and surrounding areas for customers subscribing to the internet tiers
TwojDom, TwojSwiat and TwojaFirma. Playboy TV will be transmitted daily from
9.00 p.m. to 5.30 a.m.

About ASTER:

The Company is owned by the ASTER Group which is comprised of ASTER
Cracow and Zielona Gora Cable Television. ASTER is the first operator in
Poland to offer digital cable television service.

ASTER advanced technologies and modern solutions offer customers services
at the highest world level. To date, the Company has been focused on
increasing access to the Internet, the development of digital cable
television and the development of digital telephony. ASTER serves primarily
individual customers as well as small to medium-sized enterprises.

ASTER Warsaw has been operating on the telecommunications market since
1994. It is the largest operator of cable television and broadband access to
the Internet in the territory of Warsaw and surrounding areas, including
Piaseczno and Wolomin. It provides its services to approximately 280,000
cable television subscribers, 33,000 digital television subscribers, 65,000
Internet users and almost 10,000 digital telephony customers.

More information is available at www.aster.pl.

About Playboy TV:

Playboy TV UK/Benelux Ltd operates Playboy TV, The Adult Channel, Spice
Extreme and Climax3 which are among the most popular adult entertainment
television networks in Europe. Available on Sky Digital, ntl and Telewest
platforms in the UK, the channels are available as encrypted premium services
on a monthly subscription and Pay Per Night basis. Playboy TV UK/Benelux Ltd
is a subsidiary of Playboy TV International, offering top quality,
sophisticated entertainment targeted to adults. Its programming consists of
original Playboy-produced movies, specials, series and live events, as well
as acquired programs and adult films from around the world.

Web site: http://www.aster.pl

Source: Playboy TV International

Joanna Pasynkiewicz, Vice President, Sales and Marketing Director of Aster City Cable Sp z. o. o., +48-22-411-50-83, GSM, +48-604-158-005; or Agnieszka Bajur, Partner, MCC, +48-22-448-41-43, GSM, +48-602-355-201, bajur@mcconsultants.pl, for Aster City Cable Sp z. o. o.; or Matt Kalinowski of Playboy TV, +1-323-276-4214, mkalinowski@playboy.com

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