Nokia, EMI, Free Record Shop and Robert's Coffee Promote Local Download of Mobile Content

Nokia, EMI, Free Record Shop and Robert's Coffee Promote Local Download of Mobile Content

ESPOO, Finland, October 31/PRNewswire-FirstCall/ -- The consumers are now able to download the latest music and related
content from EMI artists to their phones in selected Free Record Shop music
stores and Robert's Coffee cafes in Helsinki area, Finland. The service is
called bFree.

The content download is made possible with Nokia Local Content Channel
Solution, CoolZone, launched earlier today. CoolZone is a local delivery
channel for any digital content and uses Bluetooth technology to distribute
the content to the consumers' phones in retail locations. The service is
always customized according to the retailer's or service provider's own
brand.

The bFree service offers the consumers not only music, ringtones,
wallpapers and videos but also CD and video top 10 lists, and coupons to
participating stores. Once music fans enter a participating store, they can
download the bFree application to their phone, enabling them to browse
available content. During the trial period, content downloads are free of
charge, and closely linked to existing campaigns in the store.

"Rich digital content is widely available and requires an efficient
distribution channel. Local mobility solutions create new types of business
possibilities to individuals, location owners and enterprises. CoolZone is a
Bluetooth technology based content distribution system available to any
retailer or location owner who wants to offer or sell digital content to
their customers, and thus enhance the in-store experience," said Sakari
Kotola, Director, Nokia Ventures Organization.

Doug Lucas, vice president of digital development and distribution for
EMI Music in Europe said: "EMI wants to make sure that fans are provided with
easy access to new music and the music of the artists they love in the most
direct and effective way. This deal gives us a new and innovative means of
doing that."

"bFree helps us appeal to customers as number one entertainment shop
chain where you can experience something new each visit. With bFree we can
offer contemporary extra services and campaigns as well as digital content
outside our internet shop. Together with Robert's Coffee we create our
customers the possibility to familiarize themselves with latest news of the
music world in two different kinds of environment" said Elena Kataja, General
Manager, Free Record Shop.

"One of the aspects of the service is using CoolZone to cross promote
products to customers visiting Free Record Shop and Robert's Coffee. We have
similar customers segments and locations, which gives great possibilities for
that. This also fits well with our new netcup concept which enables consumers
to surf Internet when enjoying a cup of coffee in our coffee shops," said
Tomi Miininen, Managing Director, Robert's Coffee.

The CoolZone solution consists of three elements: Nokia Local Content
Channel Client software (Symbian for the Series 60 devices, Java for Nokia
Series 40 and other manufacturers' phones), Nokia Service Point LCP10 and
Nokia Service Manager LCM10 management system. While the service is currently
Bluetooth based, WLAN will be added in the near future, as more phones will
offer WLAN capability.

CoolZone will be demonstrated at the Nokia Mobility Conference 2005 in
Palau de Congressos de Catalunya, Barcelona, Spain during November 2-3, 2005
with content from EMI.

bFree is available in three Free Record Shop music stores and three
Rober's Coffee cafes in Helsinki area, Finland.

About Nokia

Nokia (NYSE: NOK) is a world leader in mobile communications, driving the
growth and sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and solutions
for imaging, games, media and businesses. Nokia provides equipment, solutions
and services for network operators and corporations.

www.nokia.com

About EMI Music

EMI is the world's largest independent music company, operating directly
in 50 countries. Its EMI Music division represents more than 1,000 artists
spanning all musical tastes and genres. Its record labels include Angel,
Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG,
EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

www.emigroup.com

About Free Record Shop

Free Record Shop is a number one entertainment retail chain selling
music, movies and games. Free Record Shop is a Dutch based company operating
in five countries in Northern Europe with more than 300 shops. Free Record
Shop sells also a variety of digital products in its internet shops. FRS is
known for being a front runner in entertainment retailing always looking for
new possibilities and products to ensure customer satisfaction and interest.

www.frs.fi

About Robert's Coffee

Robert's Coffee is the biggest coffee shop chain in the Nordic Countries
that has its own gourmet coffee roastery. The chain has coffee product
process in its own hands - from coffee tree to the cup. The secret of the cup
is the fresh roasted gourmet coffee. Robert's Coffee was founded by Robert
Paulig in Helsinki, Finland in 1987. Nowadays there is almost 50 coffee shops
in Finland, Sweden, Estonia and in Denmark.

www.robertscoffee.com

Note to Editors:

Additional information for Nokia Local Content Channel Solution, CoolZone
can be found from www.nokia.com/localcontent or www.nokia.com/coolzone

Additional information for consumers can also be found from
http://coolzone.nokia.com

CoolZone logo is a trademark of Nokia Corporation.

Nokia Mobility Conference takes place on November 2 - 3, 2005 in
Barcelona, Spain.

For more information, please visit:
www.nokia.com/nmc

Source: Nokia

Nokia Ventures Organization, Communications, Tel. +358-7180-36117, Nokia, Communications,
Tel. +358-7180-34900, E-mail: press.office@nokia.com, www.nokia.com, EMI, Amanda Conroy,
Tel. +44-207-795-7529, Dylan Jones, Tel. +44-207-795-7335, www.emigroup.com, Free Record Shop Finland, Elena Kataja, Tel. +358-50-5343351, E-mail: elena.kataja@frs.fi, www.frs.fi, Robert's Coffee, Tel. +358-9-347-8090, E-mail: robertscoffee@robertscoffee.com, www.robertscoffee.com

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