International Speedway Signs Long-Term Sponsorship Agreement With Top HDTV Technology Company

International Speedway Signs Long-Term Sponsorship Agreement With Top HDTV Technology Company

~Texas Instruments DLP(R) HDTV Will Become 'Official High Definition Television' of Certain ISC Facilities~

DAYTONA BEACH, Fla., Oct. 31 /PRNewswire-FirstCall/ -- International Speedway Corporation (NASDAQ:ISCA) (BULLETIN BOARD: ISCB) ("ISC") today announced it has signed a multi-year sponsorship agreement with Texas Instruments ("TI") DLP(R) Products, wherein DLP HDTV will become the "Official High Definition Television" technology of the following ISC facilities: Daytona International Raceway; Talladega Superspeedway; Michigan International Raceway; Phoenix International Raceway; Homestead-Miami Speedway; Kansas Speedway; Martinsville Speedway; Watkins Glen International; and Darlington Raceway.

Through the agreement, which runs through 2008, TI will highlight their DLP technology with at-track hospitality, themed advertising, promotion and/or other mutually agreed to marketing support.

"This agreement demonstrates the growing interest from high-technology companies in ISC's premier motorsports facilities," commented Lesa France Kennedy, President of ISC. "As the Official HDTV technology at several of our facilities, TI will be able to reach consumers across the country through at- track marketing programs that will effectively complement their overall motorsports platform."

International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 11 of the nation's major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York. Other motorsports entertainment facility ownership includes an indirect 37.5% interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois.

The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." For more information, visit the Company's Web site at http://www.iscmotorsports.com/ .

DLP is a registered trademark of Texas Instruments.

Statements made in this release that express the Company's or management's beliefs or expectations and which are not historical facts or which are applied prospectively are forward-looking statements. It is important to note that the Company's actual results could differ materially from those contained in or implied by such forward-looking statements. The Company's results could be impacted by risk factors, including, but not limited to, weather surrounding racing events, government regulations, economic conditions, consumer and corporate spending, military actions, air travel and national or local catastrophic events. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's SEC filings including, but not limited to, the 10-K and subsequent 10-Qs. Copies of those filings are available from the Company and the SEC. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be needed to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by International Speedway or any other person that the events or circumstances described in such statement are material.

Source: International Speedway Corporation

CONTACT: Wes Harris, Senior Director, Investor Relations, International
Speedway Corporation, +1-386-947-6465

Web site: http://www.iscmotorsports.com/

-------
Profile: intent