Hurray! Promotes Digital Music Services With Baidu

Hurray! Promotes Digital Music Services With Baidu

BEIJING, Oct. 25 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a provider of advanced wireless value-added services and mobile telecommunication network software in China, today announced the joint release, with Baidu (NASDAQ:BIDU), of the latest single ''Wo Zai Shi Jie Zhe Tou'' (''I Am on This Side of the World'') from Chinese pop star Chen Hao. This release will be exclusive and simultaneous over Baidu's Internet and Hurray!'s mobile platforms without a traditional CD version being planned.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

Additionally, under a licensing agreement with Celestia Entertainment International Co., Hurray! will distribute songs from Chen Hao's latest album ''Chen Hao'' via its WAP, CRBT, IVR, MMS, SMS and other wireless value-added services. It will also provide exclusive coverage of Chen Hao's 2005 concert tours across China through its wireless value-added services.

Commenting on this event, Hurray!'s Chairman and Chief Executive Officer, QD Wang, said, ''We are pleased to partner with Baidu, the leader in Chinese language Internet search, in this latest innovative effort. This is the first time the power of the Internet and mobile Internet are combined for music release in China. Hurray! is taking another step forward in redefining digital music distribution and promotion in China after it successfully launched China's first mobile album 'You Are My Roses' earlier this year.''

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks.

In addition, Hurray! designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the ''safe harbor'' provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as ''will'', ''expects'', ''believes'' and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that the songs in the album ''Chen Hao'', the single ''Wo Zai Shi Jie Zhe Tou'' (''I Am on This Side of the World'') and the other songs licensed from Hurray!'s content partners will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with Baidu, Celestial Entertainment International Co. Ltd., and its other content partners; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Officer
Tel: +86-10-6518-8989 x6806
Email: yfmeng@hurray.com.cn

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
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PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Officer, +86-10-6518-8989 x6806
or email, yfmeng@hurray.com.cn

Web site: http://www.hurray.com/

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