The Brand Atlanta Campaign To Premiere Atlanta's Anthem Live at Monday Night Football

The Brand Atlanta Campaign To Premiere Atlanta's Anthem Live at Monday Night Football

Song written and produced by Dallas Austin to feature Atlanta's diverse music

scene

What: The Brand Atlanta Campaign unveils the sound of Atlanta with
its Dallas Austin-penned Anthem, "The ATL," during the Monday
Night Football Halftime Show.

When: Mon., Oct. 24, 2005
8 p.m. - WSB-TV pre-game show featuring The Brand Atlanta
Campaign and Anthem
9:07 p.m. - Atlanta Falcons vs. New York Jets Kickoff
Approx. 11 p.m. - The Brand Atlanta Campaign Halftime Show

Where: Atlanta Falcons vs. New York Jets game, Georgia Dome,
Atlanta, Ga.
ABC-TV

Who: A-list talent including:
Dallas Austin
T-Boz of TLC
Monica
The Blind Boys of Alabama
112
Jagged Edge
Sammie
The Atlanta Symphony Youth Orchestra
All Atlanta Chorus
Half-time Live Marching Band
As of 1:30 p.m., Oct. 21

Why: Atlanta's Anthem is a crucial component of The Brand Atlanta
Campaign. Its lyrics and sound embody the Campaign's central
ideals of Opportunity, Optimism and Openness.

Sponsors: The Atlanta Symphony Orchestra
Cingular Wireless will offer an exclusive 30-second ringtone
from "The ATL," available at www.cingular.com/ringtones.

Media Contact:
Isadora Belle, LattimerMoffitt Communications
404.526.9321, isadora@lattimermoffitt.com

Bari Love, Ogilvy Public Relations Worldwide
404.881.2320, bari.love@ogilvypr.com

Bill Reihl, Ogilvy Public Relations Worldwide
404.881.2314, bill.reihl@ogilvypr.com

About The Brand Atlanta Campaign

The Brand Atlanta Campaign, launched in February 2005, was inspired by Mayor Shirley Franklin's New Century Economic Development Plan. The Campaign is a public/private initiative focused on creating a new, compelling brand identity and integrated marketing plan for Atlanta. The Campaign works in partnership with the Atlanta Committee for Progress (ACP). The ACP, chaired by A.D. "Pete" Correll, chief executive officer and chairman of Georgia-Pacific Corp., collaborates with the City of Atlanta on economic development initiatives, advises and guides business recruitment efforts and capitalizes on synergies between city government, business and community leadership. The Brand Atlanta Campaign committee includes volunteers from diverse backgrounds such as city government, civic organizations and local businesses. For more information, please visit www.ATLopen.com.

PRNewswire - Oct. 21

Source: The Brand Atlanta Campaign

Web site: http://www.atlopen.com/
http://www.cingular.com/ringtones

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