Get Up and Get Online! Atari and Marc Ecko Launch Official Web Site for 'Marc Ecko's Getting Up: Contents Under Pressure'

Get Up and Get Online! Atari and Marc Ecko Launch Official Web Site for 'Marc Ecko's Getting Up: Contents Under Pressure'

Exclusive Music Downloads, Art Gallery and Content Offer Unprecedented Insight Into Game, Development and Graffiti Lifestyle

NEW YORK, Sept. 30 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Marc Ecko today announced the launch of the official web site for Marc Ecko's Getting Up: Contents Under Pressure, developed by Code and Theory LLC. Located online at http://www.gettingup.com/, the new site provides visitors with an extraordinary glimpse into the rich culture and history of graffiti. GettingUp.com offers an array of unique content including detailed historical perspectives of graffiti and its culture, downloadable MP3s, real-life art, profiles of top graffiti legends, exclusive in-game concept art, and behind- the-scenes videos narrated by Marc Ecko.

"GettingUp.com mirrors the game's originality and encompasses a deep sense of artistic expression," said Marc Metis, Senior Vice President of Marketing for Atari, Inc. "The GettingUp.com web site is more than a companion to the game -. it is an online destination that chronicles the graffiti lifestyle."

Highlighted sections of the new GettingUp.com site include:

-- Behind-the-Scenes: features current blogs by Marc Ecko, insider notes
from the game's developer, The Collective, and a peek inside a
graffiti writer's "black book" -- a journal of admirable art seen
during their journeys;
-- Graffiti Central: real-life graffiti writer profiles and details on
different graffiti styles, from wheat pasting to murals;
-- The Game: exclusive in-game screen shots, character profiles and the
complete story behind the game's creation;
-- Getting Up Media: houses new in-game trailers, television commercials,
and interviews with Marc Ecko and the development team at The
Collective;
-- Downloads: features one-of-a-kind buddy icons, desktop pictures, and
in-game music clips;
-- News: spotlights the latest and greatest information on the game from
now until launch.

A broad-based action-adventure game inspired by graffiti's historically rich and diverse culture, Marc Ecko's Getting Up: Contents Under Pressure is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands.

Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is slated to release this November for the PlayStation(R)2 computer entertainment system and Xbox(R) video game and entertainment system from Microsoft and Windows. A mobile version is currently available through Glu Mobile. More information about the game is available at http://www.gettingup.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a licensed mid-tier brand debuting Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About The Collective

Part of Foundation 9 Entertainment (http://www.f9e.com/), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and Star Wars Episode III: Revenge of the Sith(TM). The Collective is based in Newport Beach, CA and can be found on the web at: http://www.collectivestudios.com/.

The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: http://www.f9e.com/.

About Code and Theory

Code and Theory LLC is a digital media and design company, leveraging technology solutions to enhance our clients' ability to organize their specific brand position along interactive channels. Code and Theory's services include front-end design (website, games, content development, e- commerce, interactive TV, mobile devices) as well as back-end functions and capabilities (content management systems, web-bed applications and eCommerce solutions). Code and Theory's client list includes Comcast Corp, Sony Music, Warner Bros, United Nations, Nickelodeon, Ecko Unltd and Atari Inc. For a more on services and an extended client list please visit http://www.codeandtheory.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as DRIVER(TM), The Matrix(TM), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

Source: Atari, Inc.

CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-6500,
andrea.schneider@atari.com; or Clint Cantwell of Marc Ecko Enterprises,
+1-917-262-1110, clintc@ecko.com

Web site: http://www.atari.com/
http://www.gettingup.com/
http://www.collectivestudios.com/
http://www.marceckoenterprises.com/
http://www.codeandtheory.com/

-------
Profile: intent