ValueVision Media Announces Record Financial Results for Second Quarter 2005

ValueVision Media Announces Record Financial Results for Second Quarter 2005

Second Quarter Results in Line With August 9th Earnings Pre-Release

MINNEAPOLIS, Aug. 31 /PRNewswire-FirstCall/ -- ValueVision Media (NASDAQ:VVTV) today announced financial results for its second quarter ended July 30, 2005.

Consolidated net sales for the second quarter were a record $172 million, up 6% vs. prior year. Net sales from the core TV and Internet business were $167 million, up 8% vs. prior year. Consolidated net loss was $1.2 million in the second quarter versus a $7.8 million loss a year ago. EBITDA, as defined below, was a positive $2.4 million vs. a $3.2 million loss a year ago.

EBITDA Defined

The Company defines EBITDA as net income (loss) for the respective periods excluding depreciation and amortization expense, interest income (expense), and income taxes. Management views EBITDA as an important alternative operating performance measure because it is commonly used by analysts and institutional investors in analyzing the financial performance of companies in the broadcast and television home shopping sectors. However, EBITDA should not be construed as an alternative to operating income (loss) or to cash flows from operating activities (as determined in accordance with generally accepted accounting principles) and should not be construed as a measure of liquidity. EBITDA, as presented, may not be comparable to similarly entitled measures reported by other companies. Management uses EBITDA to evaluate operating performance and as a measure of performance for incentive compensation purposes.

About ValueVision Media, Inc.

Founded in 1990, ValueVision Media is an integrated direct marketing company that sells its products directly to consumers through television, the Internet, and direct mail. For more information, please visit http://www.valuevisionmedia.com/ or http://www.shopnbc.com/ .

Forward-Looking Information

This release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are accordingly subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer spending and debt levels; interest rates; competitive pressures on sales, pricing and gross profit margins; the level of cable distribution for the Company's programming and the fees associated therewith; the success of the Company's e-commerce and rebranding initiatives; the performance of its equity investments; the success of its strategic alliances and relationships; the ability of the Company to manage its operating expenses successfully; risks associated with acquisitions; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting the Company's operations; and the ability of the Company to obtain and retain key executives and employees. More detailed information about those factors is set forth in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. The Company is under no obligation (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands except share and per share data)

July 30, January 31,
2005 2005
(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents $57,003 $62,640
Short-term investments 33,790 37,941
Accounts receivable, net 83,386 79,405
Inventories 67,869 54,903
Prepaid expenses and other 5,760 5,635
Total current assets 247,808 240,524
Property and equipment, net 48,639 52,725
FCC broadcasting license 31,943 31,943
NBC Trademark License Agreement, net 17,074 18,687
Cable distribution and marketing
agreement, net 3,102 3,550
Other intangible assets, net - 68
Other assets 3,058 2,799
$351,624 $350,296

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
Accounts payable $59,194 $48,012
Accrued liabilities 42,996 41,062
Total current liabilities 102,190 89,074

Long-term capital lease obligations 1,099 1,380

Series A Redeemable Convertible
Preferred Stock, $.01 par value,
5,339,500 shares authorized; 5,339,500
shares issued and outstanding 43,174 43,030

Shareholders' equity:
Common stock, $.01 par value,
100,000,000 shares authorized;
37,104,374 and 37,043,912 shares
issued and outstanding 371 370
Warrants to purchase 7,630,583
shares of common stock 46,683 46,683
Additional paid-in capital 264,100 264,005
Deferred compensation (246) (353)
Accumulated deficit (105,747) (93,893)
Total shareholders' equity 205,161 216,812
$351,624 $350,296

VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except share and per share data)
(Unaudited)

For the Three Month Periods Ended

July 30, July 31,
2005 2004
Net sales $171,668 $161,478
Cost of sales 111,147 107,578
Gross profit 60,521 53,900

Operating expense:
Distribution and selling 51,766 52,275
General and administrative 6,394 5,107
Depreciation and amortization 5,102 4,918
Asset impairments - -
Employee termination costs - -
Total operating expense 63,262 62,300
Operating loss (2,741) (8,400)

Other income:
Other income (expense) (256) 250
Interest income 738 322
Total other income 482 572
Loss before income taxes (2,259) (7,828)

Equity in income of affiliates 275 -
Income tax benefit 826 -
Net loss (1,158) (7,828)

Accretion of redeemable preferred stock (71) (71)

Net loss available to common shareholders $(1,229) $(7,899)

Net loss per common share $(0.03) $(0.21)

Net loss per common share
--- assuming dilution $(0.03) $(0.21)

Weighted average number of common
shares outstanding:
Basic 37,102,001 36,809,884
Diluted 37,102,001 36,809,884

For the Six Month Periods Ended

July 30, July 31,
2005 2004
Net sales $327,831 $320,675
Cost of sales 214,927 213,691
Gross profit 112,904 106,984

Operating expense:
Distribution and selling 102,911 103,077
General and administrative 13,004 10,782
Depreciation and amortization 10,393 9,702
Asset impairments 400 -
Employee termination costs 528 -
Total operating expense 127,236 123,561
Operating loss (14,332) (16,577)

Other income:
Other income (expense) (1) 250
Interest income 1,384 596
Total other income 1,383 846
Loss before income taxes (12,949) (15,731)

Equity in income of affiliates 275 -
Income tax benefit 820 -
Net loss (11,854) (15,731)

Accretion of redeemable preferred stock (143) (142)

Net loss available to common shareholders $(11,997) $(15,873)

Net loss per common share $(0.32) $(0.43)

Net loss per common share
--- assuming dilution $(0.32) $(0.43)

Weighted average number of common
shares outstanding:
Basic 37,089,737 36,725,181
Diluted 37,089,737 36,725,181

Reconciliation of EBITDA to net loss:

Six Month Six Month
Second Second Period Period
Quarter Quarter Ended Ended
30-Jul-05 31-Jul-04 30-Jul-05 31-Jul-04

EBITDA (as defined) (000's) (a) $2,380 $(3,232) $(3,665) $(6,625)

A reconciliation of EBITDA to net
loss is as follows:

EBITDA, as presented $2,380 $(3,232) $(3,665) $(6,625)
Adjustments:
Depreciation and amortization (5,102) (4,918) (10,393) (9,702)
Interest income 738 322 1,384 596
Income taxes 826 - 820 -
Net loss $(1,158) $(7,828) $(11,854) $(15,731)

(a) EBITDA as defined for this statistical presentation represents net
income (loss) for the respective periods excluding depreciation and
amortization expense, interest income (expense) and income taxes.
Previous to the second quarter of fiscal 2004, management defined
EBITDA as operating income (loss) excluding depreciation and
amortization expense, other non-operating income (expense) and income
taxes. The change was made to conform to the more common definition
of EBITDA. Management views EBITDA as an important alternative
operating performance measure because it is commonly used by
analysts and institutional investors in analyzing the financial
performance of companies in the broadcast and television home
shopping sectors. However, EBITDA should not be construed as an
alternative to operating income or to cash flows from operating
activities (as determined in accordance with generally accepted
accounting principles) and should not be construed as a measure of
liquidity. EBITDA, as presented, may not be comparable to similarly
entitled measures reported by other companies. Management uses
EBITDA to evaluate operating performance and as a measure of
performance for incentive compensation purposes.

VALUEVISION MEDIA, INC.
Key Performance Metrics*
(Unaudited)

Q2 YTD
For the three months For the six months
ending ending
7/30 7/31 7/30 7/31
2005 2004 % 2005 2004 %
Program Distribution
Cable FTE's 37,990 36,192 5% 37,759 36,046 5%
Satellite FTE's 23,956 20,942 14% 23,616 20,544 15%
Total FTE's (Average 000's) 61,946 57,134 8% 61,374 56,590 8%

Net Sales per FTE
(Annualized) $10.78 $10.83 0% $10.39 $10.81 -4%

Active Customers - 12 month
rolling 773,210 753,453 3% n/a n/a

% New Customers - 12 month
rolling 58% 62% n/a n/a

% Reactivated & Retained -
12 month rolling 42% 38% n/a n/a

Customer Penetration - 12
month rolling 1.2% 1.3% n/a n/a

Product Mix
Jewelry 57% 67% 56% 67%
Apparel 4% 3% 5% 4%
Health & Beauty 4% 3% 4% 3%
Computer & Electronics 23% 15% 22% 14%
Fitness 0% 1% 1% 1%
Home 12% 11% 12% 11%

Shipped Units (000's) 1,159 1,233 -6% 2,355 2,549 -8%

Average Price Point -
shipped units $205 $186 10% $194 $177 10%

*Includes ShopNBC TV and ShopNBC.com only.

Source: ValueVision Media, Inc.

CONTACT: Heather S. Faulkner, Director of Communications, of ValueVision
Media, +1-952-943-6736, hfaulkner@shopnbc.com

Web site: http://www.shopnbc.com/

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