PLAYERS INC's 'Helmets Off' TV Series Keeps Up With the Barbers on Fox Sports Net

PLAYERS INC's 'Helmets Off' TV Series Keeps Up With the Barbers on Fox Sports Net

Helmets Off: Keeping Up With the Barbers, Presented by EA SPORTS and Reebok, is the Third of Six Monthly PLAYERS INC Television Specials Giving Fans an Inside Look at Life as an NFL Player

WASHINGTON, Aug. 30 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, is partnering with Electronic Arts and Reebok to present "Helmets Off: Keeping Up with the Barbers," the third of six monthly television specials created and produced by PLAYERS INC. Featuring twin brothers Tiki (New York Giants) and Ronde (Tampa Bay Buccaneers) Barber, the half-hour show will air on FSN throughout the month of September.

This month's installment offers a behind-the-scenes look at the rigorous weight training program Tiki and Ronde endure in preparation for the 2005/2006 NFL season. In addition to exclusive access to the Barber brothers' training regimen, the show features a rare glimpse at the hectic schedule they keep during the off-season while living in New York City. From an off-Broadway play starring Tiki to spending time with their kids, our cameras are there keeping up with the Barbers.

Visit www.nflplayers.com or www.foxsports.com/nfl for local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the for-profit licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. PLAYERS INC activities include retail licensing, corporate sponsorships, special events, radio and television projects, publishing and other promotional programs. PLAYERS INC schedules more than 3,500 NFL player appearances each year. For more information, please visit www.nflplayers.com.

(Regional broadcast schedules follow)

Network - Date - Time - Zone - L,D,R - Subscribers (mil)
FSN ARIZONA Sat - 09/03/2005 03:00 PM Mountain-Arizona Delay 1,857
FSN ARIZONA Sat - 09/03/2005 08:00 PM Mountain-Arizona Repeat 1,857
FSN ARIZONA Thu - 09/08/2005 01:30 PM Mountain-Arizona Repeat 1,857
FSN ARIZONA Mon - 09/19/2005 03:30 PM Mountain-Arizona Mountain-Arizona
FSN ARIZONA (Non-Arizona) Sat - 09/03/2005 11:00 AM Mountain-Arizona
Delay 282
FSN BAY AREA Sun - 09/04/2005 03:30 PM Pacific Delay 4,177
FSN BAY AREA Mon - 09/19/2005 03:30 PM Pacific Repeat 4,177
FSN CHICAGO Sat - 09/03/2005 05:00 PM Central Delay 4,074
FSN CHICAGO Sat - 09/10/2005 04:00 PM Central Repeat 4,074
FSN CHICAGO Mon - 09/19/2005 03:30 PM Central Repeat 4,074
FSN CHICAGO Sat - 09/24/2005 02:00 PM Central Repeat 4,074
FSN DETROIT Sat - 09/03/2005 06:00 PM Eastern Delay 3,610
FSN DETROIT Mon - 09/12/2005 02:00 PM Eastern Repeat 3,610
FSN DETROIT Thu - 09/15/2005 07:00 PM Eastern Repeat 3,610
FSN DETROIT Sat - 09/17/2005 12:00 PM Eastern Repeat 3,610
FSN DETROIT Sat - 09/17/2005 06:00 PM Eastern Repeat 3,610
FSN DETROIT Mon - 09/19/2005 02:00 PM Eastern Repeat 3,610
FSN DETROIT Mon - 09/19/2005 03:30 PM Eastern Repeat 3,610
FSN DETROIT Mon - 09/26/2005 02:00 PM Eastern Repeat 3,610
FSN FLORIDA Sat - 09/03/2005 02:00 PM Eastern Delay 4,922
FSN FLORIDA Sat - 09/17/2005 06:30 PM Eastern Repeat 4,922
FSN FLORIDA Mon - 09/19/2005 03:30 PM Eastern Repeat 4,922
FSN FLORIDA Wed - 09/21/2005 06:30 PM Eastern Repeat 4,922
FSN MIDWEST Sat - 09/03/2005 04:30 PM Central Delay 4,298
FSN MIDWEST Sat - 09/10/2005 03:30 PM Central Repeat 4,298
FSN MIDWEST Mon - 09/19/2005 03:30 PM Central Repeat 4,298
FSN MIDWEST Sat - 09/24/2005 04:30 PM Repeat 4,298 Central
FSN MIDWEST Sun - 09/25/2005 01:30 PM Repeat 4,298 Central
FSN MIDWEST Tue - 09/27/2005 01:30 PM Repeat 4,298 Central
FSN MIDWEST (Non-Cardinals) Wed - 09/28/2005 12:00 PM Central
Repeat 2,557
FSN MIDWEST (Non-St. Louis) Sat - 09/03/2005 01:00 PM Central Delay 3,659
FSN NEW ENGLAND Sat - 09/03/2005 08:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Thu - 09/08/2005 02:00 PM Eastern Repeat 4,424
FSN NEW ENGLAND Thu - 09/15/2005 01:00 PM Eastern Repeat 4,424
FSN NEW ENGLAND Sat - 09/17/2005 05:30 PM Eastern Repeat 4,424
FSN NEW ENGLAND Mon - 09/19/2005 03:30 PM Eastern Repeat 4,424
FSN NEW YORK Sat - 09/03/2005 02:00 PM Eastern Delay 6,247
FSN NEW YORK Sat - 09/03/2005 05:30 PM Eastern Repeat 6,247
FSN NEW YORK Sat - 09/03/2005 11:00 PM Eastern Repeat 6,247
FSN NEW YORK Mon - 09/19/2005 03:30 PM Eastern Repeat 6,247
FSN NEW YORK Sat - 09/24/2005 04:30 PM Eastern Repeat 6,247
FSN NORTH (Minnesota) Mon - 09/05/2005 01:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Fri - 09/09/2005 01:00 PM Central Repeat 2,206
FSN NORTH (Minnesota) Wed - 09/14/2005 01:00 PM Central Repeat 2,206
FSN NORTH (Minnesota) Mon - 09/19/2005 03:30 PM Central Repeat 2,206
FSN NORTH (Minnesota) Sat - 09/24/2005 01:00 AM Central Repeat 2,206
FSN NORTH (Minnesota) Mon - 09/26/2005 02:00 PM Central Repeat 2,206
FSN NORTH (Wisconsin) Mon - 09/05/2005 01:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Thu - 09/08/2005 10:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Fri - 09/09/2005 01:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Wed - 09/14/2005 01:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Mon - 09/19/2005 03:30 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Sat - 09/24/2005 01:00 AM Central Repeat 1,584
FSN NORTH (Wisconsin) Mon - 09/26/2005 02:00 PM Central Repeat
FSN NORTHWEST Sun - 09/04/2005 07:30 PM Pacific Delay 3,438
FSN NORTHWEST Mon - 09/19/2005 03:30 PM Pacific Repeat 3,438
FSN NORTHWEST Sat - 09/24/2005 05:00 PM Pacific Repeat 3,438
FSN OHIO Sat - 09/03/2005 02:00 PM Eastern Delay 4,909
FSN OHIO Sat - 09/03/2005 06:00 PM Eastern Repeat 4,909
FSN OHIO Sat - 09/17/2005 05:00 PM Eastern Delay 4,909
FSN OHIO Mon - 09/19/2005 03:30 PM Eastern Repeat 4,909
FSN OHIO Sat - 09/24/2005 12:30 PM Eastern Repeat 4,909
FSN OHIO Mon - 09/26/2005 02:00 PM Eastern Repeat 4,909
FSN OHIO (Non-Indians) Wed - 09/14/2005 01:00 PM Eastern Repeat 2,012
FSN OHIO (Non-Indians) Wed - 09/28/2005 01:00 PM Eastern Repeat 2,012
FSN PITTSBURGH Sat - 09/03/2005 02:30 PM Eastern Delay 3,005
FSN PITTSBURGH Mon - 09/12/2005 02:30 PM Eastern Repeat 3,005
FSN PITTSBURGH Mon - 09/19/2005 03:30 PM Eastern Repeat 3,005
FSN PITTSBURGH Wed - 09/21/2005 02:30 PM Eastern Repeat 3,005
FSN PITTSBURGH Sat - 09/24/2005 03:30 PM Eastern Repeat 3,005
FSN ROCKY MOUNTAIN Sat - 09/03/2005 04:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Mon - 09/19/2005 03:30 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Sat - 09/24/2005 03:00 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Sat - 09/24/2005 10:00 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN (Non-Broncos) Sat - 09/03/2005 12:00 PM Mountain Delay
FSN SOUTH Sat - 09/03/2005 02:00 PM Eastern Delay 10,634
FSN SOUTH Sat - 09/03/2005 06:00 PM Eastern Repeat 10,634
FSN SOUTH Sun - 09/04/2005 10:30 PM Eastern Repeat 10,634
FSN SOUTH Wed - 09/14/2005 01:00 PM Eastern Repeat 10,634
FSN SOUTH Sat - 09/17/2005 03:30 PM Eastern Repeat 10,634
FSN SOUTH Mon - 09/19/2005 03:30 PM Eastern Repeat 10,634
FSN SOUTH Sat - 09/24/2005 04:30 PM Eastern Repeat 10,634
FSN SOUTH (Non-ACC Football) Sat - 09/24/2005 12:30 PM Eastern
Repeat 8,100
FSN SOUTHWEST Sat - 09/03/2005 01:30 PM Central Delay 7,992
FSN SOUTHWEST Sat - 09/24/2005 04:00 PM Central Repeat 7,992
FSN SOUTHWEST Mon - 09/26/2005 02:00 PM Central Repeat 7,992
FSN SOUTHWEST (DM) Mon - 09/19/2005 03:30 PM Central Repeat 4,122
FSN WEST Sat - 09/03/2005 02:30 PM Pacific Delay 6,552
FSN WEST Mon - 09/19/2005 03:30 PM Pacific Repeat 6,552
FSN WEST Wed - 09/28/2005 06:30 PM Pacific Repeat 6,552
FSN WEST 2 Sat - 09/03/2005 03:00 PM Pacific Delay 5,652
FSN WEST 2 Mon - 09/19/2005 06:30 PM Pacific Repeat 5,652
COMCAST MID ATLANTIC Sat - 09/03/2005 02:00 PM Eastern Delay 5,186
COMCAST MID ATLANTIC Sat - 09/10/2005 11:00 AM Eastern Repeat 5,186
COMCAST MID ATLANTIC Sun - 09/25/2005 10:30 AM Eastern Repeat 5,186
COMCAST PHILADELPHIA Sat - 09/03/2005 02:00 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Mon - 09/05/2005 12:30 PM Eastern Repeat 3,127
COMCAST PHILADELPHIA Wed - 09/07/2005 12:30 AM Eastern Repeat 3,127
COMCAST PHILADELPHIA Thu - 09/08/2005 11:00 AM Eastern Repeat 3,127

Live Total* 0
Delay Total* 99,541
First Air Total 99,541
Report Total 99,541
* Repeat airings are included in this report, but not in the subscriber
count totals

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both of NFL
Players Association

Web site: http://www.foxsports.com/nfl
http://www.nflplayers.com/

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