GlobeVISION Selects thePlatform for Comprehensive Video Publishing Solution to Televisions

GlobeVISION Selects thePlatform for Comprehensive Video Publishing Solution to Televisions

GlobeVISION Subscribers To Receive Personalized On-Demand Programming Via Broadband

SEATTLE and LOS ANGELES, Aug. 31 /PRNewswire/ -- North Americans soon will be able to purchase and view Asian-originated TV programs and movies -- previously only available in VHS tapes or DVD -- within days, not months, of broadcast or release. GlobeVISION, a content aggregator and service provider specializing in offering content to North American Asian subscribers, and thePlatform(R), a leading provider of digital audio and video publishing solutions, today announced that GlobeVISION chose thePlatform Media Publishing System (MPS) to deliver personalized television and movie programming to GlobeVISION's subscribers.

GlobeVISION will conduct a trial of the IPTV service beginning in November 2005, and intends to make it commercially available for North American Asian populations during the second quarter of 2006. The service will give customers access to on-demand subscriptions and premium pay-per-view content, including high-definition movies. Specially designed set-top boxes provided by Korea-based I-Cube will enable users to purchase and store content for viewing at a convenient time on their televisions.

"GlobeVISION has chosen thePlatform Media Publishing System to aggregate, manage and publish its IPTV video-on-demand service offering," said Edward Bach, CEO of GlobeVISION. "Our service will bring timely and culturally relevant content to consumers' living rooms, using MPS as the foundation."

"We've proven the strength and flexibility of thePlatform MPS for PC broadband and mobile publishing, and we're now extending that reach to TV delivery," said Ian Blaine, co-founder and CEO of thePlatform. "Innovative companies like GlobeVISION are recognizing the tremendous opportunity of delivering content over IP-based networks. Our job is to help them bridge the technical complexities that stand in the way of making money from digital content delivery."

With thePlatform MPS, GlobeVISION can efficiently aggregate Asian-originated video-on-demand content from many different providers and deliver it to customers via broadband in multiple formats and bitrates. In addition to aggregating content, MPS makes it simple for GlobeVISION to associate rich metadata with content, enabling customers to easily discover and receive personalized media based on their selected preferences.

MPS will enable GlobeVISION to streamline the entire video broadband publishing process including:

-- Content Ingest and Management: GlobeVISION will be able to easily
aggregate and incorporate content into MPS from content providers. MPS
can import content metadata from media files or add additional metadata
to media objects that can store multiple media files in different
formats and bit rates.
-- Content Policy and Business Rules: GlobeVISION can set usage rules on
its video content via MPS's built-in support for Windows Media Digital
Rights Management 10 (WM DRM). MPS will enable GlobeVISION to set
categories and control the policies regarding how content can be
experienced by its subscribers.
-- Publishing: MPS will automatically publish content in the correct
formats, in the correct size and bit rate. GlobeVISION will deliver
its content in a variety of formats for TV playback, including Windows
Media Video 9/VC-1, MPEG-2 and MPEG-4.
-- Reporting: Using MPS's built-in reporting capability, GlobeVISION will
receive detailed reports on the quality of end-user experiences,
including which content is most popular. This data will enable
GlobeVISION to test new content genres and programming, and to
constantly refine its service offerings.
-- Integration with Business Systems: Through the MPS Software
Development Kit (MPS-SDK), MPS can integrate with notification services
and GlobeVISION's internal and third-party billing, credit card
processing, and authentication systems. Via a powerful set of
Web-services based interfaces, MPS can automate and customize all
aspects of the media publishing process, facilitating integration
through existing customer and third party system components.

About GlobeVISION

Headquartered in Los Angeles, GlobeVISION is a global digital media service provider specializing in IPTV and Digital Multimedia Broadcasting (DMB) services. In November 2005, GlobeVISION will start a North American IPTV trial service for Asian populations, providing TV programs and movies from their home country. GlobeVISION expects to commercially launch the service in the second quarter of 2006. For more information see www.globevision.tv.

About thePlatform

Headquartered in Seattle, thePlatform is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere -- over any network, to any device. Leading customers include Bank of America, CNBC, Comcast, Court TV, Microsoft, Scripps Networks, The Wall Street Journal Online, and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information visit www.theplatform.com.

Source: thePlatform

CONTACT: Bruce Jacobs of Weber Shandwick, +1-425-452-5400, or
thePlatform@WeberShandwick.com, for thePlatform; or Hakman Kim of GlobeVISION,
Inc., or hmkim@globevision.tv

Web site: http://www.globevision.tv/

Web site: http://www.theplatform.com/

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