Rentrak Adds Bresnan Communications Systems to OnDemand Essentials Trials

Rentrak Adds Bresnan Communications Systems to OnDemand Essentials Trials

- Trial Includes Transfer of Bresnan VOD Transaction Information from C-COR's nABLE On Demand Management Platform -

PORTLAND, Ore., July 20 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced that Bresnan Communications has signed an agreement to begin using OnDemand Essentials(TM), a proprietary system created by Rentrak to measure and report aggregated video on demand (VOD) usage data.

Bresnan Communications will feed their anonymous, encoded VOD transaction data via the nABLE On Demand Management Platform provided by C-COR (NASDAQ:CCBL), a global provider of interoperable business solutions that simplifies the transition to IP demand-oriented networks. Rentrak will in turn allow Bresnan to access timely and actionable reporting information supplied by Rentrak's OnDemand Essentials.

"Now that almost half of Bresnan Communications' subscribers have access to video on demand content, it is an increasingly important content distribution channel for us and therefore extremely important to have the ability to precisely measure transactions," said Jim Gemmill, Bresnan Communication's vice president of operations. "Rentrak will enable us to more accurately monitor and analyze on demand viewing preferences so that we can further enhance our video on demand offerings to our customers."

Rentrak's engagement with Bresnan Communications will begin with a one-year trial of OnDemand Essentials during which technical data feed protocols, reporting formats, staff training and other ramp-up activities will be conducted. The trial period allows Rentrak to customize OnDemand Essentials' capabilities to Bresnan Communications and its content suppliers and ensure smooth operations once aggregated data begins to be accumulated anonymously from Bresnan's digital cable customers.

Cathy Hetzel, senior vice president, OnDemand Essentials at Rentrak commented, "Our engagement with Bresnan Communications is significant because it represents the first time the Rentrak system has incorporated measurement of on demand content usage derived from C-COR's nABLE On Demand Management Platform."

Bresnan's Video on Demand product offers an expansive library of over 1,200 hours per month of movies, premium channel hits, sports, music and other programs that begin immediately after selecting a program using the remote control. Bresnan Digital Cable customers have access to an array of free programming, including content from Kids Unlimited, NFL Network and DIY, and HBO and Showtime if they subscribe to those services.

Bresnan Communications' seven Mountain State systems join other leading MSOs that Rentrak currently has VOD data collection deals in place with including Cablevision, Charter, Comcast and Insight Communications.

About OnDemand Essentials(TM)

OnDemand Essentials provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, real-time, web browser- based 24x7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, a Portland, Oregon-based information management and business intelligence company, is the developer of the Essentials(TM) suite of information management products that are used by clients in the media, entertainment, retail and manufacturing industries. Through the specialized vertical market editions of the Essentials web-based applications that are customized to the needs of each licensee, marketers are able to collect, manage and analyze detailed point-of-sale and supply chain data on a real-time basis. The Essentials(TM) suite of services offers bottom-line enhancing and competitive advantages to executives by providing timely and actionable insight into both their own company's performance, as well as perspective from access to aggregated industry-wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts:

News Media
Rogers & Cowan
Sallie Olmsted/Susan Yin
310-854-8124/8145
solmsted/syin@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or
solmsted@rogersandcowan.com, or Susan Yin, +1-310-854-8145, or
syin@rogersandcowan.com, both of Rogers & Cowan

Web site: http://www.rentrak.com/

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