MTV Networks UK & Ireland Takes Interactive TV Authoring and Playout In-house with Ensequence Technology and Services

MTV Networks UK & Ireland Takes Interactive TV Authoring and Playout In-house with Ensequence Technology and Services

LONDON, July 19 /PRNewswire/ -- Ensequence(TM), the leading provider of interactive TV (iTV) authoring software and services, today announced that it struck a three-year partnership deal with MTV Networks UK & Ireland covering iTV authoring, playout and support services.

With the adoption of Ensequence on-Q(TM) interactive TV development software, MTV will be taking the production of interactive applications, and their playout, in-house. Previously, authoring and playout had been outsourced.

"Ensequence software enables our in-house MTV team to develop applications rapidly and cost-effectively, allowing design teams to focus on the creative challenge," said Matthew Kershaw, Head of Interactive, MTV Networks UK & Ireland.

MTV has already launched one application authored in on-Q software: an enhanced music video for the band Gorillaz. The youth brand will shortly be re-launching its multi-channel interactive portal application with a new version authored in on-Q software.

"Working with MTV gives us the opportunity to demonstrate the power and potential of the on-Q product suites with one of the most innovative interactive TV operations around," said John Holland, Sales and Marketing Director for Ensequence International. "on-Q offers industrial strength, stability and an exciting combination of advanced interactive features, including dynamic update and synchronisation. Interactive designers have a high level of creative freedom with the ability to prototype ideas quickly and easily."

About Ensequence

Ensequence(TM) is revolutionising the way advertisers, networks, channels, broadcasters, and operators interact with their viewers. Established in 2000, Ensequence is the premier provider of interactive TV software used to create, test, and air interactive shows and commercials. Ensequence on-Q(TM) software suites reduce the time and financial commitment required to produce interactive content. Prominent interactive TV leaders such as the BBC and the Discovery Channel were first to adopt on-Q software. For more information about Ensequence, visit www.ensequence.com.

About MTV

MTV Networks UK & Ireland's portfolio is comprised of nine music channels -- MTV, MTV Hits, MTV Base, MTV Dance, MTV2, VH1, VH2, VH1 Classic and TMF (The Music Factory). MTV Networks' music services are now reaching larger audiences than at any time in UK history, averaging over 17 million viewers each month according to BARB research. Collectively, they have the #1 ratings position in the market for multichannel households, regularly out rating the closest competitor by a ratio of around 2:1. MTV UK & Ireland was 2003 winner of Best Non-terrestrial Channel at the Media Guardian Edinburgh International TV Festival. MTV targets 16-34 year-olds and can be found online at mtv.co.uk, while MTV2 can be found online at mtv2europe.com. VH1 targets 25-45 year-olds and can be found online at vh1.co.uk, and TMF targets members of the entire family.

Source: Ensequence

CONTACT: John Holland, Sales & Marketing Director, +44 (0) 207 072 2440
or john.holland@ensequence.co.uk, or Belinda Adkisson, Vice President,
Marketing Communications, +1-503-416-3811 or belinda.adkisson@ensequence.com,
both of Ensequence International; or Mel Fox, VP, Communications, of MTV,
+44 (0) 207 284 6452 or fox.mel@mtvne.com

Web site: http://www.ensequence.com/

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