MovieTickets.com and IMAX Form Marketing Partnership

MovieTickets.com and IMAX Form Marketing Partnership

Newly Launched IMAX and MovieTickets.com Internet Destination Offers Consumers Online Ticketing and Information for World's Most Immersive Moviegoing Experience

LOS ANGELES, July 28 /PRNewswire/ -- Now, consumers have greater access to The IMAX Experience(R), the world's most immersive cinematic experience. MovieTickets.com ( http://www.movietickets.com/ ), the most powerful Internet movie ticketing service provider, and IMAX Corporation (NASDAQ:IMAX) (TSX: IMX) have announced a pact that benefits consumers by offering expanded access to online tickets and information about IMAX films and select IMAX(R) theatres throughout North America.

(Logo: http://www.newscom.com/cgi-bin/prnh/20010622/MTLOGO )

"Through this partnership, MovieTickets.com will now be able to help increase awareness of the Hollywood event films available in IMAX's format," said Mitch Rubenstein, Co-CEO, MovieTickets.com. "We're excited to launch our new IMAX area on MovieTickets.com, and provide our moviegoers, who expect more than a typical experience, with direct access to online ticketing and programming information for IMAX theatres."

Consumers can now log onto http://www.imax.com/ , search by location, choose a theater, and link to a co-branded MovieTickets.com site to purchase tickets online for select IMAX theatres. Moviegoers who visit MovieTickets.com directly can discover more about The IMAX Experience, then easily search for movie showtimes and buy tickets to IMAX movies.

"IMAX theatres offer a special and unique way to experience Hollywood blockbusters, which is getting people off their couches and propelling moviegoers to buy their tickets online well in advance of the show," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We're delighted to establish this marketing partnership with MovieTickets.com, which compliments our commercial growth strategy by quickly facilitating access to The IMAX Experience, as more and more multiplex-based IMAX theatres open across the continent."

MovieTickets.com exhibitors currently include:

All Star Entertainment, AMC Theatres, Ashbrie Cinemas, Atlantic Theaters, Atlas Cinemas, Baederwood Movie Theatre Co., Brooklyn Academy of Music, Bryn Mawr Movie Theatre Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinema Centers, Cinema Four-Quad, Cinemagic Movies, Cinemall, Classic Cinemas, Clearview Cinemas, Consolidated Theatres, Cornelius Cinemas, Crown Theatres, Dickinson Theatres, Eastern Shores, Entertainment Retail (Hollywood Hits), Famous Players, Film Forum, Greater Huntington Theatres, Greenville Cinemas, Hallett Cinemas, Harkins Theatres, Hollywood Premier Cinemas, Hoyts Cinemas, Kew Gardens (Cobble Hill), Krikorian Premiere Theatres, Landmark Theatres, Malco Theatres, Mann Theatres, Marco Movies, Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, Narberth Theatre, National Amusements, New York 1 & 2, O'Neil Theatres, Pacific Theatres, Paris Theater, Phoenix Theatres, Rave Motion Pictures, Reading Cinemas USA (City Cinemas), Ritz Theatres, Riviera Cinemas, Rocky Mountain Cinemas, Roxy Theatres, Santikos Theaters, Sayville Theatre, Spotlight Theatres, UltraStar Cinemas, Watson Theatre, and Westates Theatres.

About MovieTickets.com

MovieTickets.com, the most powerful Internet movie ticketing service, provides consumers with the ease of a virtual box office from the convenience of their home or office. Formed in spring 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ:HOLL), National Amusements, Famous Players, Marcus Theatres (NYSE:MCS), Viacom (NYSE:VIA), and America Online, and leverages the collective exhibitor expertise to deliver consumers a premium movie ticketing experience. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States and Canada, and in the U.K. Its elite collection of partner theaters consistently represents over 50% of the top 50 and over 50% of the top 100 grossing theaters in North America on any given weekend.

About IMAX Corporation

Founded in 1967, IMAX Corporation (NASDAQ:IMAX) (TSX: IMAX) is the newest distribution platform for Hollywood content and one of the world's leading entertainment technology companies. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of March 31, 2005, there were 250 IMAX theatres operating in more than 35 countries. IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at http://www.imax.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010622/MTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: MovieTickets.com

CONTACT: Melissa Zukerman, Zukerman PR, 1-310-407-0361, or
melissa@zukermanpr.com, for MovieTickets.com; or Romi Schutzer, IMAX
Corporation, +1-212-821-0144, or rschutzer@imax.com

Web site: http://www.movietickets.com/
http://www.imax.com/

-------
Profile: intent