McDonald's(R) and DreamWorks Animation Enter Into a Worldwide Marketing Relationship

McDonald's(R) and DreamWorks Animation Enter Into a Worldwide Marketing Relationship

OAK BROOK, Ill. and GLENDALE, Calif., July 27 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG and McDonald's Corporation today announced a two-year worldwide marketing and promotional relationship. The first film associated with the tie-in will be Shrek 3, slated for release in 2007, and will include such signature promotions as McDonald's Happy Meals(R).

The partnership, which gives McDonald's worldwide promotional rights to new DreamWorks animated properties, was announced today by Jeffrey Katzenberg, DreamWorks Animation Chief Executive Officer, and Mike Roberts, McDonald's President and Chief Operating Officer.

"It is a privilege for DreamWorks to be partnering with McDonald's," said Katzenberg. "McDonald's is one of the greatest companies and most recognized brands anywhere in the world. The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films, for millions and millions of people worldwide."

"With today's announcement, McDonald's is adding DreamWorks to our long and rich tradition of offering customers the most exciting and relevant entertainment properties," Roberts said. "DreamWorks Animation shares our commitment to quality, innovation and fun, and they've demonstrated an ability to reach moviegoers of all ages. We applaud their creativity and look forward to building unique and distinct promotions for McDonald's customers around the world."

The non-exclusive relationship with DreamWorks gives McDonald's the flexibility to support other entertainment or films. The initial agreement is for two years, with an option to renew.

As part of the promotional agreement, DreamWorks will create original animation for some McDonald's commercials. In addition, DreamWorks will work with McDonald's to support the company's balanced active lifestyles program.

About McDonald's Corporation

McDonald's (NYSE:MCD) is the leading global foodservice retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70% of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

About DreamWorks Animation SKG, INC

DreamWorks Animation SKG (NYSE:DWA) is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050727/CGW028
http://www.newscom.com/cgi-bin/prnh/19990916/MCDLOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: McDonald's Corporation; DreamWorks Animation SKG

CONTACT: Walt Riker, +1-630-623-3678, or Lisa Howard, +1-630-623-5044,
both of McDonald's Corporation; or Bob Feldman, +1-818-695-6677, or Rachel
McCallister, MPRM, +1-323-933-3399, or cell, +1-213-309-9117, both of
DreamWorks Animation

Web site: http://www.mcdonalds.com/

-------
Profile: intent