Lightningcast Introduces Next Generation Live Stream Advertising Product

Lightningcast Introduces Next Generation Live Stream Advertising Product

Dynamic Video Advertising for Live Internet Broadcasts

WASHINGTON, July 20 /PRNewswire/ -- Lightningcast(TM), the leader in broadband video advertising insertion technology, announces its next generation Live Stream Advertising Management System. Lightningcast's Live Stream Advertising Management System seamlessly and dynamically inserts targeted, audited video ads into real-time broadband video content.

Lightningcast has been inserting ads into live streams since 1999 and is the established leader in in-stream broadband video advertising insertion technology for on-demand, live and downloaded content. Current customers include AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks, and NPR. Lightningcast developed its next generation live ad insertion technology to address the growing needs of Internet broadcasters now and in the future.

"As media companies are increasingly looking to live Internet broadcasts to draw large audiences, the Lightningcast system is the solution that meets their needs. We developed this new version of our live technology with input from our existing base of customers which includes some of the leaders in live Internet programming," said Tom MacIsaac, CEO of Lightningcast. "We have been the leader in live stream ad insertion for years and as this new solution is rolled out to existing customers and integrated with new customers, we expect to strengthen that lead."

Lightningcast's Live Stream Advertising Management System is a fully managed content and ad replacement solution for live video streams that leverages the best of television and the Internet, allowing for dynamic advertising, targeting, auditing, and interactivity. Key features include: support for synchronized web elements with the streamed ad; the ability to do server-side and client-side ad insertion so that ads may be targeted on a one- to-one basis; and an auditing method that provides continuous audience data throughout a live stream.

View the Lightningcast Live Stream Advertising Management System at http://www.lightningcast.com/pdfs/LiveStreamManagement.pdf

About Lightningcast

Lightningcast is a leading provider of technology that enables broadband audio and video marketing, branding and advertising. Lightningcast's core ad management system helps customers manage and deliver targeted, audited audio and video advertising into audio and video content. It is a device, delivery and playback agnostic system applicable to Internet Broadband, Wireless, VOD and IPTV environments. Lightningcast customers include AOL, Microsoft, ABC News, MTV, A&E, Scripps Networks and others.

Lightningcast is privately held company based in Washington, DC. For more information on Lightningcast products and technology, please visit www.lightningcast.com.

Source: Lightningcast

CONTACT: Aimee Irwin of Lightningcast, Inc., +1-202-481-1301, ext. 221,
or airwin@lightningcast.com

Web site: http://www.lightningcast.com/

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