Jamster!'s Chart-Topping Crazy Frog Connects With UK Thirty-Somethings

Jamster!'s Chart-Topping Crazy Frog Connects With UK Thirty-Somethings

LONDON, July 6/PRNewswire/ -- The Jamster! Crazy Frog could be the most popular amphibian in UK
history. After capturing the nation's attention as a Jamster! ringtone, the
Frog was transformed into a pop-sensation. The Frog fended off Coldplay and
then U2 to hold onto the Number One spot on top of the UK singles charts for
three weeks. The single is an extreme makeover of the cult theme tune to the
Eighties hit movie "Beverly Hills Cop", and its success shows that the track
has lost none of its resonance among the thirty-something generation. In the
UK the average age of a Jamster! user is more than 30-years-old.

Jamster! is committed to providing outstanding value, service and dynamic
content to our users. This is evidenced by the fact that more than half of
our extensive UK user base are repeat customers of Jamster! ringtones, games
and wallpaper.

Consumer trust is vital to Jamster!'s success and to the long-term future
of the burgeoning market for mobile entertainment and services. We firmly
believe that our advertising and marketing practices clearly communicate
accurate pricing information and terms of service to consumers. Indeed, all
of Jamster!'s broadcast advertising in the UK is examined and cleared by the
Broadcast Advertising Clearance Centre (BACC) before transmission. In
addition to the information we share with consumers through advertising and
marketing, we work hard to ensure that our pricing and plan information is
consistently and clearly repeated to consumers during the ordering process.
After a customer orders our products and services, we work equally hard to
make the process of cancelling our services as easy and straightforward.
Furthermore, Jamster! works closely with all industry stakeholders, including
the Independent Committee for the Supervision of Standards of Telephone
Information Services (ICSTIS), Advertising Standards Association (ASA),
Mobile Entertainment Forum (MEF) and mobile operators, to create a consistent
and satisfying customer experience and to meet the changing demands of this
dynamic, evolving and rapidly expanding market. As an example of its
leadership position in this marketplace, Jamster! worked closely with the MEF
in the UK in authoring the Code of Conduct for all Mobile Content Providers.

About Jamster!

Jamster! (http://www.jamster.co.uk or http://www.jamster.ie)
is the leading European portal for the mobile Internet content. Jamster!
develops, distributes, and mediates content and services for wireless mobile
phones in over 18 countries under the brand names Jamster!, ringtoneking and
txt 82228. Jamster! provides content and services including ring tones, Java
games, news and Internet shopping services for mobile phone users. For more
information on Jamster! visit www.jamster.co.uk

Contact UK
Jamster! United Kingdom
Customer hotline: 0870-121-31-86
email for customer questions: info@jamster.co.uk

Contact Ireland
Jamster! Ireland
Customer hotline: 1890-943-300
email for customer questions: info@jamster.ie

Source: Jamster

PR office: Robert Swift, +44-122-638-5454; press@jamster.co.uk; PR-Agency: Simon Hill, Trimedia Communications, +44-207-471-6826; simon.hill@trimediauk.com. PR office: Robert Swift, +44-1226-385-454; press@jamster.ie; PR-Agency: Simon Hill, Trimedia Communications, +44-207-471-6826; simon.hill@trimediauk.com

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