In a Flash ... Studiocom and Sony Partner to Provide Online Extension of Concert Series

In a Flash ... Studiocom and Sony Partner to Provide Online Extension of Concert Series

Agency launches interactive Web experience for Fusion Flash Concerts(TM)

ATLANTA, July 25 /PRNewswire/ -- The ten-concert, ten-market Fusion Flash Concerts features performances by The Roots, who will kick off the series in New York in early July and Jermaine Dupri, who will follow up with a performance in Atlanta in mid-July. Details on confirmed performances by Fat Joe, Yellowcard, Pete Yorn and five other musical acts including cities, dates and venues will be available exclusively via email and text messages once visitors register at http://www.fusionflashconcerts.com/.

Fusion Flash Concerts is a fresh, interactive take on the underground "Flash Mob" phenomenon. Flash mobs are instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place and simultaneously converge on a set location. In this case, fans will converge throughout the summer to see unique live musical performances.

Music fans nationwide can visit http://www.fusionflashconcerts.com/ or text "Go" to 35274 (Flash) on their mobile phones, to register as an "Insider." Insiders receive up-to-the-minute e-mails as well as "Flash Alerts" (text messages) powered exclusively by Cingular, which reveal details on the artists, cities, venues and show times.

The Studiocom designed and developed Fusion Flash Concerts website also features exclusive streaming video, a tour blog, concert reviews, a "mash-up" remix contest hosted by ACIDplanet.com, 10 music downloads powered by connect.com, and the chance to win prizes including an all-new 2006 Ford Fusion sedan, Sony electronics and VIP show access.

In addition, plans are in the works to release a compilation disk of participating artists in the Fusion Flash Concerts that will be available for sale exclusively at Target retail locations at the conclusion of the Fusion Flash Concerts series.

"From the beginning of the project, our creative team did a great job of capturing the essence of the Fusion Flash Concert brand and program by developing the style guide upon which both offline and online activations were based. The final creative treatments and various activations on the Website were designed to provide an immersive and exciting extension of the live Flash concert experience," said Maurizio Villarreal, Studiocom's Creative Director for the project.

Carlos Pimenta, President of Studiocom added, "Our team has really enjoyed working on such a fresh and innovative project with the Sony team. Leveraging Sony's rich entertainment properties to promote brands offers positive benefit both to the brand and to the consumer. We look forward to extending our relationship with Sony Pictures Digital in the months ahead."

About Studiocom

Headquartered in Atlanta, Georgia with offices in Los Angeles, and Bogota, Colombia, Studiocom (http://www.studiocom.com/) is an award-winning international organization widely recognized for its creativity and design. Founded in 1998, the company is the designer and developer of the award winning Coke Music.com website. Clients include Miller Brewing, Diet Coke, Mattel, 20th Century Fox, Superstation Inc, a subsidiary of Turner Broadcasting System, Inc., the American Cancer Society and others. The Company offers interactive services including strategy, design and development and has expertise in advergaming, online communities, digital product launches and youth, female and Hispanic marketing.

Source: Studiocom

CONTACT: Patricia Camden of Studiocom, +1-770-984-1035, ext. 111, or
pcamden@studiocom.com

Web site: http://www.studiocom.com/
http://www.fusionflashconcerts.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

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