Fantastic Four Suite of Mobile Products by MFORMA Hits the Small Screen

Fantastic Four Suite of Mobile Products by MFORMA Hits the Small Screen

MFORMA's Biggest Marketing Blitz Ever Surrounds the Release of Newest Marvel Mobile Titles

BELLEVUE, Wash., July 13 /PRNewswire/ -- MFORMA Group, Inc., the leading global publisher and distributor of mobile entertainment, has launched a suite of mobile products based on FANTASTIC 4, the new Twentieth Century Fox motion picture event. The suite of Fantastic 4 products includes a state-of-the-art mobile game plus wallpapers, cell phone themes, voice tones, ring tones and ring backs based on defining scenes and voice clips from the movie. The products are being released amid the biggest marketing campaign ever conducted by MFORMA for the launch of mobile products. MFORMA's global marketing activity, conducted in conjunction with Marvel, Activision, Twentieth Century Fox, and Fox's global promotional partners, comprises more than 25 individual campaigns running concurrently in 20 countries around the world.

"The amount of assets and effort poured into the launch of the Fantastic Four mobile products is unheard of," said Daniel Kranzler, MFORMA CEO. "This is truly a global mobile marketing event. Not only are we releasing the Fantastic 4 mobile products on more handsets, in more countries, and in more languages than we have ever done for any previous product launch, we have orchestrated, with Marvel and Fox, a worldwide marketing blitz surrounding an entire suite of interrelated, high quality mobile products.

The Fantastic 4 promotional campaigns are running on virtually every marketing channel-outdoor print and cinema ads, TV, online, in-store point-of-sale, and SMS and MMS campaigns. MFORMA, with the largest direct distribution network in the world, is taking full advantage of its global presence as well as the tremendous global interest in Fantastic 4, one of Marvel's most exciting and well-known franchises.

Nearly all major wireless operators around are supporting the launch of Fantastic 4 in one way or another. A steady stream of promotional campaigns is rolling out in conjunction with the launch of the Fantastic 4 movie around the world. Fantastic Four microsites are going up, as well as ads at the cinemas and in customer magazines and movie magazines. MMS and SMS campaigns and even TV campaigns reaching millions of people are being launched by carriers and partners, some of whom are spending more on the launch of Fantastic 4 than they have ever done for any other mobile game.

View entire text of press release at this link: http://www.mforma.com/mediaroom/pressreleases/index.php?prid=071305

Press Contacts:
Kimberly Tassin (Seattle)
MFORMA
206.654.1001
ktassin@mforma.com

Candice Yusim (Los Angeles)
mPRm
323.933.3399 X 239
cyusim@mprm.com

David Bramley (London)
Platform PR
011 44 20 89 64 91 49
david@platformpr.com

Source: MFORMA Group, Inc.

CONTACT: Seattle, Kimberly Tassin of MFORMA Group, Inc.,
+1-206-654-1001, ktassin@mforma.com; or Los Angeles, Candice Yusim of mPRm,
+1-323-933-3399, ext. 239, cyusim@mprm.com, for MFORMA Group, Inc.; or London,
David Bramley of Platform PR, +011 44 20 89 64 91 49, david@platformpr.com,
for MFORMA Group, Inc.

Web site: http://www.mforma.com/

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