Expo TV Announces Content Agreements with Charter and Mediacom

Expo TV Announces Content Agreements with Charter and Mediacom

New Affiliates to Extend Distribution of Expo Content Into Three of the Top 10 MSOs

NEW YORK, July 28 /PRNewswire/ -- Expo Communications has added two major distribution partners for Expo TV, television's first interactive video marketplace dedicated to consumer information, that will extend its reach to three of the top 10 cable MSOs. The agreements with Charter Communications and Mediacom Communications, which follow previously announced launches on Bresnan Communications and Insight Communications, were announced today by Expo TV CEO Daphne Kwon.

Expo's on-demand video marketplace will be delivered to substantially all of Charter and Mediacom's video-on-demand-enabled homes by August 1, 2005. Expo's multiple platforms include a linear service to be launched later this year, and an active online community website, http://www.expotv.com/.

"We are delighted to announce this very important expansion of Expo's distribution with our new partners. Charter, Mediacom and all of our distributors have displayed great leadership by supporting Expo's mission of creating a safe, trusted video marketplace for their customers," said Ms. Kwon. "Expo TV's turn-key solution presents a compelling new growth engine for our distribution partners and a powerful interactive information resource for their customers."

Expo TV offers a TV-based video catalogue on a linear channel and is available instantly on-demand, showcasing the best product demonstrations available. Expo features a robust lineup of popular merchandise and services covering categories from electronics and technology to beauty, fitness and entertainment, and empowers marketers to connect with a targeted audience in television's first branded network dedicated to consumer information.

"Expo TV offers an attractive turn-key commerce destination that expands our on-demand programming to include shopping," said Sue Hamilton, Executive Vice President of Programming for Charter Communications. "The positive word of mouth and usage of free on-demand programming continues to grow, and we are pleased to complement our entertainment programming with Expo's unique consumer-oriented content."

"Expo TV provided a smart way for us to expand our digital offerings," said Italia Commisso Weinand, Mediacom Senior Vice President, Programming and Human Resources. "Their innovative partnership allows us to offer an interesting and informative shopping category for our digital customers."

Expanding Expo TV's multiple platforms, the new linear TV channel, launching in 2005, will guide viewers through a carefully programmed day. Information-rich series, such as "Plug and Play," featuring home electronic products, and "Now Boarding," covering the travel industry, will be scheduled during primetime. Daytime will include more traditional direct marketing categories such as Fitness and Beauty, while the weekend will introduce the series "Under One Roof" on home improvement products and "Run With This," featuring sports and outdoor gear.

Expo TV leverages the on-demand interactive platform by offering consumer- friendly navigation in categories such as Get Fit, Home Improvement, Gifts For Him, and Best Sellers. Viewers can click to view constantly updated quality products of interest to them at times most convenient for them. Expo's content is available nationally via its preferred VOD service partner TVN Entertainment.

Under the leadership of co-founders Ms. Kwon and Bill Hildebolt, company president, Expo TV is backed by a top-tier team of executives and investors who hail from the cable industry, including Dick Beahrs, former president of Court TV, Lisa Gersh Hall, current president & COO of Oxygen Media, Nick Nicholas, former CEO of Time Warner, and Thayer Bigelow, former president of HBO.

Expo Communications is television's first on-demand video marketplace and introduces a national video destination to the $100 billion direct marketing industry. Expo combines a trusted consumer environment with interactive services for viewers, offers advertisers a unique opportunity to connect with a highly targeted buyer and provides a turn-key commerce destination for distribution partners. The company was founded and managed by a team of cable leaders, and backed by an advisory board of notable programming, advertising and financial executives. More information about the company can be found online at http://www.expotv.com/.

For more information:

Expo TV:
Thi Luu, 212-905-8951

PK Network:
Joe Boyle, 917-376-3595
Pat Kehoe, 212-888-4700 ext. 218

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Expo TV

CONTACT: Expo TV: Thi Luu, +1-212-905-8951, or PK Network: Joe Boyle,
+1-917-376-3595, or Pat Kehoe, +1-212-888-4700 ext. 218

Web site: http://www.expotv.com/

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