Crack Open the Cookie and Win a Small Fortune

Crack Open the Cookie and Win a Small Fortune

COLUMBIA, S.C., July 7 /PRNewswire/ -- Bella Lucce founder Lela Barker knows her line of luscious skincare products are worth more than their weight in gold, and she's willing to prove it.

Inspired by the release of the new movie Charlie and the Chocolate Factory, Bella Lucce will include a gourmet fortune cookie with every order from their website beginning July 15th. Five of those cookies will be drenched in 23-carat gold leaf and contain a fortune awarding $500 in Bella Lucce products to the lucky recipient.

Charlie and the Chocolate Factory is an updated version of Barker's favorite childhood film, Willy Wonka and the Chocolate Factory, which chronicles the adventures and misadventures of five children who discover a golden ticket inside a chocolate bar.

"This promotion is a wonderful way to capture some of that Wonka magic," Barker says.

Winners take their spoils from Bella Lucce's collection of fresh, handmade skincare created with exotic ingredients sourced from 26 countries on six continents. Popular offerings include their Dutch Chocolate Decadence Bliss Creme, Cranberry-Yuzu Sugar Scrub, Pumpkin Glow, Manuka Honey Drizzle and Pomegranate Polishing Creme.

Throughout the summer, Chinese take-out boxes packed with a single fortune cookie will accompany every order from bellalucce.com. Each cookie, even the non-golden variety, holds a surprise, including a discount code valid on the recipient's next order and one of a dozen quotes from inspiring women, each hand-picked by Barker.

From Mae West to Helen Keller and Margaret Thatcher to Oprah Winfrey, each "pearl of wisdom," as Barker calls them, is designed to bring a smile or rouse the soul. The company's website will journal the finding of the golden cookies, worth a total of $2500, and follow the promotion's progress throughout the summer.

Bella Lucce products are distributed through spas, salons and chic boutiques in more than 30 states and nine countries. The products have been featured at the 2004 Billboard Music Awards, the 2005 SAG Awards and the recent Cannes Film Festival. The complete collection can be seen at http://www.bellalucce.com/ .

* Charlie and the Chocolate Factory and Willy Wonka are trademarks of Warner Bros. Entertainment Inc., which is not associated with Bella Lucce. No endorsement is implied.

Source: Bella Lucce

CONTACT: Lela Barker of Bella Lucce, 1-800-485-3079,
lela@bellalucce.com

Web site: http://www.bellalucce.com/

NOTE TO EDITORS: High resolution images and full press kits are available at http://www.bellalucce.com/press

-------
Profile: intent