Batman Begins Continues Flying High in IMAX(R) Theatres
Batman Begins Continues Flying High in IMAX(R) Theatres
Record Setting Pace Establishes Film as One of IMAX's Fastest Grossing Hollywood Simultaneous Releases
NEW YORK, NY, July 5 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that Batman Begins: The IMAX Experience continued to post impressive box office results over the holiday weekend, grossing approximately $1.45 million on 55 North American IMAX screens from Friday, July 1 to Monday, July 4. The film has shown strong legs since debuting in IMAX(R) theatres, setting numerous records for a Hollywood simultaneous release, including best seven-day opening and fastest grossing 2D IMAX DMR(R) title. The IMAX release of Batman Begins has now grossed a total of $8 million in North America, for a cumulative per screen average of more than $145,000. The 18 international IMAX theatres playing Batman Begins: The IMAX Experience have contributed an additional $1.58 million, bringing the film's cumulative worldwide total to nearly $9.6 million.
"Movies are meant to be bigger than life and the marriage of Batman Begins and IMAX delivers that experience," said director and co-screenwriter Christopher Nolan. "It's been very gratifying to see how moviegoers have embraced this film and I'm thrilled audiences have the opportunity to explore the origins of the Batman legend in IMAX."
"The outstanding weekday grosses and holiday weekend performance reflect this film's continued strong word of mouth, which gives us confidence Batman Begins: The IMAX Experience will show strong legs for weeks to come," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The film is already one of our fastest grossing digitally re-mastered titles, and we believe it will ultimately be among our highest grossing IMAX DMR releases ever. We are very pleased with the early results from our blockbuster summer film slate and the financial returns it's generating for Warner Bros. Pictures and the IMAX theatre network."
"Batman Begins is an exceptional film, and seeing it in IMAX's format is a powerful and unique moviegoing experience - which is enticing people to leave their homes and visit an IMAX theatre," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers have shown they want to experience today's biggest Hollywood blockbusters in IMAX's format and we're very pleased to offer them this masterpiece from Warner Bros. Pictures and Christopher Nolan."
About IMAX Corporation
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Founded in 1967, IMAX Corporation (NASDAQ: IMAX; TSX: IMX) is the newest distribution platform for Hollywood content and one of the world's leading entertainment technology companies. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of March 31, 2005, there were 250 IMAX theatres operating in more than 35 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2004 and in the subsequent reports filed by the Company with the Securities and Exchange Commission.
Source: IMAX Corporation
CONTACT: Media: IMAX Corporation, New York, Romi Schutzer,
(212) 821-0144, rschutzer@imax.com; Warner Bros. Pictures, Los Angeles,
Stacy Ivers, (818) 954-6228, stacy.ivers@warnerbros.com; Business Media:
Sloane & Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com;
Analysts: IMAX Corporation, New York, Cheryl Cramer, (212) 821-0121,
ccramer@imax.com; Entertainment Media: Newman & Company, Los Angeles,
Al Newman, (310) 278-1560, asn@newman-co.com
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