The Baby Einstein Company Partners With Marlee Matlin on the Release of Its Newest Language Title, Baby Wordsworth(TM)

The Baby Einstein Company Partners With Marlee Matlin on the Release of Its Newest Language Title, Baby Wordsworth(TM)

Leading Infant Brand and Academy Award(R) Winning Actress Create Video Exposing Little Ones to Various Forms of Communication

BURBANK, Calif., July 18 /PRNewswire/ -- The Baby Einstein Company, parents' number one choice for infant videos, announces the release of Baby Wordsworth(TM), an innovative new title created to expose children to first words and the idea that communication can take various forms. Hosted by classic Baby Einstein(TM) puppets, the title includes a special guest appearance by Marlee Matlin, Academy Award(R) Winning actress, who introduces little ones to the concept of language, including verbal, written and sign. Scheduled to launch July 19, 2005, Baby Wordsworth is the first title in the award-winning Baby Einstein DVD collection to be offered with closed captions, and is an interactive way to explore, discover and communicate with babies and toddlers.

At nine months of age, babies begin exploring ways to communicate and Baby Wordsworth provides interactive and meaningful exposure to multiple forms of communication, including non-verbal communication. Baby Wordsworth introduces little ones to 25 different words from five different rooms of the house. Tapping into a baby's natural curiosity about the everyday objects they see in their home -- from the kitchen table and living room window to their favorite teddy bear and ball -- Baby Wordsworth takes parents and children on an adventure through the kitchen, yard, living room, playroom and bedroom. In each room, little ones are exposed to various representations of the specific word being introduced -- first the written word is shown, followed by Marlee signing the word, then the word is said out loud for little ones to hear. Baby Wordsworth also incorporates the core elements that make the award-winning Baby Einstein video collection so unique, including classical music, real-world images and engaging puppet shows.

"As a mother of four children, I know how wonderful it is to spend time with your baby and see them discover the world around them," said Marlee Matlin. "By partnering with Baby Einstein, we knew we could bring to life the idea of non-verbal communication to many parents and children. All children, whether hearing impaired or not, will enjoy this title as a way to discover first words and different ways to communicate. Working with the company has been wonderful because they understand what is appropriate for little ones and how to create engaging products that encourage parents to spend time discovering the wonders of the world with their children."

In addition to being featured throughout the video, Marlee Matlin hosts the Baby Wordsworth DVD bonus features including Marlee signing the alphabet in American Sign Language, a chapter with common phrases in sign language, and various story telling features. The sign language featured throughout Baby Wordsworth is a combination of American Sign Language and other hand gestures to communicate concepts and words. As with every Baby Einstein DVD, Baby Wordsworth features multi-language viewing options including French, English and Spanish.

Recommended for little ones nine months and older, Baby Wordsworth is the 18th VHS/DVD title from The Baby Einstein Company, the award-winning creator of the infant developmental media category and best-selling brand of videos for infants and toddlers, from birth. The Baby Einstein Company is the number one selling infant media brand in the United States. Available at major retailers, the VHS is $14.99 and the DVD is $19.99 suggested retail price.

About The Baby Einstein Company

The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category. The company is famous for its best-selling Baby Einstein(TM) brand of videos, books, music CDs and toys specifically designed for babies and toddlers, from birth. Little Einsteins(TM), debuting in 2005, is the company's newest venture, specifically created for the preschool market. Headquartered in Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.babyeinstein.com or www.littleeinsteins.com.

(C) 2005 The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Little Einsteins, Baby Wordsworth and the Boy's Head logo are trademarks of The Baby Einstein Company, LLC. All Rights Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights Reserved. www.albert-einstein.org.

Source: Baby Einstein Company

CONTACT: Media, Megan Meece of Ketchum, +1-310-584-8333,
megan.meece@ketchum.com, for The Baby Einstein Company; or Corporate, Rashmi
Turner of The Baby Einstein Company, +1-818-549-7451, media@babyeinstein.com

Web site: http://www.babyeinstein.com/
http://www.littleeinsteins.com/
http://www.albert-einstein.org/

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