Time Warner Extends Landmark Contract with Nielsen Media Research Through 2008

Time Warner Extends Landmark Contract with Nielsen Media Research Through 2008

3-Year Extension to Existing Agreement for National and Local TV Ratings

Includes LPM Service in NY, Los Angeles and Atlanta

NEW YORK, June 21 /PRNewswire/ -- Time Warner Inc (NYSE:TWX) and Nielsen Media Research announced today an extended landmark contract for television audience estimates for Time Warner's national and local television businesses. The original 7-year contract between the two companies was a first-of-its-kind agreement at the time it was announced in 1998.

The agreement covers Time Warner's broadcast, cable and syndication business units, including Time Warner Cable, Turner Broadcasting, The WB Television Network, HBO, Court TV, and Warner Bros. Domestic Television Distribution.

The agreement provides the Time Warner businesses with national and local television audience estimates, including Local People Meter (LPM) service for Time Warner Cable in New York and Los Angeles and for WTBS in Atlanta. In addition, the agreement enables both companies to share information and to work together to develop and test new television measurement systems.

"We are committed to working with Nielsen to ensure that television will always be the best measured medium. Our agreement provides us with continuous hands-on involvement in Nielsen's television research measurement and allows our companies access to the Nielsen research tools they need to do business more effectively," said Jack Wakshlag, Chief Research Officer, Turner Broadcasting, representing Time Warner.

"We are extremely pleased to continue our strong and collaborative relationship with Time Warner. Their forward thinking has helped our company plan for the future," said Sara Erichson, General Manager, National Services for Nielsen Media Research. "This extended contract also reflects Nielsen's continued commitment to bring the best possible measurement techniques to the industry."

About Time Warner

Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. For more information, please visit the VNU website at http://www.vnu.com/

CONTACTS:
Karen Gyimesi Mia Carbonell
Nielsen Media Research Time Warner
646.654.8358 212.484.6684

Source: Nielsen Media Research

CONTACT: Karen Gyimesi of Nielsen Media Research, +1-646-654-8358; or
Mia Carbonell of Time Warner, +1-212-484-6684

Web site: http://www.vnu.com/

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