Text Messaging to Support End to African Poverty: Sun Microsystems Partners With Live 8 Concert Organizers to Power SMS Campaign During Philadelphia Show

Text Messaging to Support End to African Poverty: Sun Microsystems Partners With Live 8 Concert Organizers to Power SMS Campaign During Philadelphia Show

MENLO PARK, Calif., June 29 /PRNewswire-FirstCall/ -- Sun Microsystems, Inc. (NASDAQ:SUNW) has joined together with Live 8 concert organizers to power a text messaging campaign during the July 2 Live 8 Philadelphia concert to gain support for ending poverty in Africa.

What: As Philadelphia Live 8 concert attendees groove to Destiny's Child
and Dave Matthews Band, they will be able to join the millions of
Live 8 supporters worldwide through a text messaging campaign
powered by Sun Microsystems. Concert-goers will be asked to text
message their name -- i.e. "john smith" -- to the code "UNITE" or
86483. They will receive a reply text message back from Sun
thanking them for their support and directing them to the Live 8
Web site to sign a petition supporting objectives to end extreme
poverty in Africa.

Where: Philadelphia Live 8 Concert
Museum of Art, Ben Franklin Parkway
Philadelphia, PA

When: Saturday, July 2, 2005
12 noon ET - 8 p.m. ET

Why: On July 6, leaders of the G8 Summit will gather in Edinburgh,
Scotland. At the top of their agenda is African poverty and
famine, and discussing the goal of eradicating this systemic
poverty through debt relief. Legendary musician and organizer of
the Live Aid concerts, Bob Geldof, has teamed with U2's Bono and
organized Live 8, which comprises of six concerts happening in
Philadelphia, Rome, London, Paris, Berlin and Barrie (Canada) all
on July 2. Throughout the spring and summer, Sun has provided a
similar messaging engine to Bono and powered text messaging at his
concerts in support of the ONE campaign. To date, approximately
100,000 people have sent text messages in support of this
campaign. To learn more about Live 8 and its mission, please
visit: http://sun.com/live8 .

About Sun Microsystems, Inc.

A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at sun.com.

Contact: Kate Wesson, Bite Communications for Sun
Phone: 415-365-0458
email: kate.wesson@bitepr.com

Source: Sun Microsystems, Inc.

CONTACT: Kate Wesson of Bite Communications, +1-415-365-0458, or
kate.wesson@bitepr.com, for Sun Microsystems, Inc.

Web site: http://sun.com/

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