Peer Impact Announces Agreement With EMI Music and Becomes First Peer-To-Peer Download Service Supported by the Four Major Record Labels

Peer Impact Announces Agreement With EMI Music and Becomes First Peer-To-Peer Download Service Supported by the Four Major Record Labels

Peer Impact's Technology Allows Community Members to Legally Download Safe Content and Earn Money by Sharing

SARATOGA SPRINGS, N.Y., June 30 /PRNewswire/ -- Wurld Media, Inc. today announced that Peer Impact(TM), their peer-to-peer (P2P) online digital download service, will offer music from EMI Music -- the world's third largest recorded music company -- making Peer Impact the first peer-to-peer network in the world to sign agreements with the four major record labels. Peer Impact had previously announced agreements with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group and Warner Music Group. Peer Impact's unique technology not only allows consumers to purchase music but also to earn money by legally sharing their authorized music with others.

Wurld Media's agreement with EMI Music will make the company's repertoire of catalogue and current artists' music available for purchase through the Peer Impact digital P2P download service.

Peer Impact offers a viable peer-to-peer alternative to unauthorized services and allows members to act as "paid redistributors" of authorized music content. Currently in beta testing, Peer Impact will launch with a huge catalogue of pristine industry inventory, not filtered or commingled with unprotected content, spyware, viruses or pornography.

Peer Impact is negotiating partnerships with independent music labels, video game publishers, and motion picture studios, with the goal of the most complete and diverse catalogue of content for its members.

"Our agreement with EMI Music is essential to Peer Impact's viability, as we now have all the major record labels' entire catalogues available for download," Greg Kerber, Chairman and CEO of Wurld Media, Inc. said. "Peer Impact isn't just a network where you spend money, it's a network where you can earn cash to buy more music, and the catalogue is growing daily. We also intend to expand our content offerings in the areas of film and video games soon after launch."

"EMI Music is happy to be delivering its catalog of music to consumers via Peer Impact -- the first of what we hope will be many legitimized P2P services," said Ted Cohen, senior vice president, Digital Development & Distribution at EMI Music. "This service will show that the legal exchange of copyrighted works and a good consumer experience can go hand-in-hand."

Consumers form the backbone of the fulfillment aspect of Peer Impact, which enables community members to get their purchased content in the most efficient manner.

Members simply leave their computers on, and if they are used as a source for fulfillment, they are given credit for the sale and can use it towards future purchases through Peer Impact.

For more information on Peer Impact, visit http://www.peerimpact.com/.

About Wurld Media, Inc.

Founded in September of 1999, Wurld Media Inc. is a privately held company based in Saratoga Springs, New York. In the first quarter of 2005, Wurld Media launched Peer Impact(TM), the first legal peer-to-peer (P2P) network that implements technology to ensure that content owners and proprietary rights holders are paid for content shared over its P2P network. Wurld Media has signed agreements with all four major record labels and is currently working to license the catalogs of independent music distributors, as well as games, motion pictures and audio books. Peer Impact(TM) is unique in that it offers users cash back for sharing approved content over the network essentially acting as "paid redistributors" of legal content where they can earn money toward future purchases of digital content through the network. For more information, please visit http://www.wurldmedia.com/ or http://www.peerimpact.com/ .

Source: Wurld Media, Inc.

CONTACT: Eddiemae Jukes, +1-415-777-4000 or eddiemae@kohnkecomm.com

Web site: http://www.wurldmedia.com/
http://www.peerimpact.com/

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