Giselle and Naomi Move Over - Kermit The Frog and Miss Piggy are the Hottest Newcomers to the World of Fashion
Giselle and Naomi Move Over - Kermit The Frog and Miss Piggy are the Hottest Newcomers to the World of Fashion
BURBANK, California, June 29/PRNewswire/ --
- The Muppets Find Success in High-End Apparel
From sitting front row at NY Fashion Week to modeling for ultra chic
fashion magazines, the Muppets are making their mark by partnering with
influential boutique retailers as well as launching their own line-up of
vintage tees and accessories.
"There's no denying that moi has always had an impeccable sense of
style," said Miss Piggy. "Watch out Gwen, your L.A.M.B is about to be bumped
by P.I.G.G.Y.!"
Most recently, the chic European boutique, Colette, and the Muppets
partnered for an exclusive promotion which included a window featuring Miss
Piggy lounging on a chaise wearing Prada couture, as well as the launch of
three Muppets tees that feature Kermit, Miss Piggy and Animal. In addition,
Colette is carrying other Muppets product such as plush and accessories to
celebrate Kermit the Frog's 50th anniversary.
"We are not at all surprised by the success of the Muppets apparel at
Colette," said Marc Low, director softlines & home -- Disney Consumer
Products France. "While it's only been two weeks since the debut, the tees
have been so well received that they will be available at leading department
stores in Paris in late summer."
Additional forays into the high-end boutiques include an exclusive
Muppets tee -- "Kermit is My Homeboy!" at the "boutique for the stars" Fred
Segal Melrose.
"As part of the Muppets re-launch, we are partnering with some of the
best names in fashion to bring these beloved characters to life," said Dave
Burchianti, director of marketing, The Muppets Holding Company.
Although she IS the Muppets' fashion diva, Miss Piggy will allow Kermit
the Frog to join her in two upcoming fashion pubs: Zink magazine and Pop
magazine, where the fashionable frog and pig will be dressed in Louis
Vuitton. This will mark Piggy's second time to grace the pages of Pop this
year, having modeled for a Prada editorial shoot in their spring issue.
About The Muppets
The Muppets deliver smiles and laughter to the world through heartwarming
characters and stories inspired by the art of puppetry. Led by Kermit the
Frog, the Muppets are a broadly appealing global franchise built on 50 years
of original, award-winning entertainment that includes 44 Emmy nominations, 6
feature films, and The Muppet Show which captured over 235 million weekly
viewers world-wide. The Muppets are true celebrities, with Kermit the Frog
having his own star on the Hollywood Walk of Fame. In the past year, under
the management of The Walt Disney Company, the Muppets have been seen by
millions of people as part of a global re-launch of the beloved franchise
that will culminate in the release of significant filmed entertainment
projects. The Muppets will also devote much time in the coming year to the
worldwide celebration of Kermit the Frog's 50th anniversary. Visit
www.muppets.com for more news and information.
About Muppets Holding Company
The Muppets Holding Company, LLC (MHC) is a subsidiary of The Walt Disney
Company (NYSE: DIS). MHC was established in April 2004 when The Walt Disney
Company purchased the Muppets from The Jim Henson Company. MHC's mission is
to ensure that this beloved, world-class brand franchise entertains audiences
of all ages by leveraging Disney's best creative resources and worldwide
distribution platforms. MHC plans to develop new content in all arenas,
including television, feature films, music, stage plays and theme parks, and
to enhance the Muppets global licensing and distribution presence.
Contact: Corie Jackson
Porter Novelli
+1-310-444-7000
Source: Muppets Holding Company, LLC
Corie Jackson of Porter Novelli, +1-310-444-7000, for Muppets Holding Company
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