Fox Sports Radio Brings Text Messaging to Listeners Nationwide

Fox Sports Radio Brings Text Messaging to Listeners Nationwide

LOS ANGELES, June 17 /PRNewswire/ -- Fox Sports Radio listeners now have 24/7 access to the network's programs through text messaging. Fox Sports Radio has teamed with HipCricket(R) to provide an "interactive radio" experience where listeners can use cell phones to give their feedback or participate in surveys, quizzes and give-aways -- all they have to do is send a text message to "ON FOX" (66369), and they can interact with their favorite sports program. Cell phone users also receive instantaneous feedback from Fox Sports Radio thanking them for their input or telling them the standings in the FSR "VirtualVote" or "PopQuiz" they just participated in. They can then choose to sign up for news updates, promotions, and offers to be delivered to their cell phone.

Fox Sports Radio VP/GM-Executive Producer, Andrew Ashwood said, "It's the next logical step in our commitment to be the most interactive sports radio network. By creating the instant link to Fox Sports Radio, any cell phone user in the U.S. can push 'ON FOX' (66369) and instantly interact via text messaging, including Fox Sports Radio's VirtualVote and exclusive deals from our advertisers, 24/7!"

About HipCricket

HipCricket(R) is a leading provider of full-service mobile marketing services for media, entertainment, and brand marketers. HipCricket combines senior marketing expertise with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their consumers, viewers, listeners or customers on a one-to-one personal level.

The company's vertically integrated solution connects seamlessly to the world's leading wireless carriers including Cingular Wireless, Verizon Wireless, T-Mobile, AT&T Wireless, Sprint and Nextel. Hip-Cricket is headquartered in Essex, CT with offices in Seattle, WA, Los Angeles, CA, and Sydney, Australia. For more information, please visit us at http://www.hipcricket.com/.

About Fox Sports Radio

The Fox Sports Radio Network, based in Sherman Oaks, Calif., is a division of Premiere Radio Networks in partnership with FOX Sports. All entities have combined their considerable resources to develop a turnkey personality driven and caller intensive programming opportunity for radio stations nationwide. With studios also in New York, Washington, D.C., Miami, Phoenix, and San Antonio, the FOX Sports Radio Network can be heard on more than 250 stations.

Press Contact:
Amir Forester
818-461-5404

Rachel Nelson
818-461-8057

Source: HipCricket

CONTACT: Amir Forester, +1-818-461-5404, or Rachel Nelson, +1-818-461-
8057, both of HipCricket

Web site: http://www.hipcricket.com/

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